There is no end to the astronomical rise of financial technology (FinTech). More businesses are starting to use it to gain a competitive advantage. According to Statista, FinTech users will continue to grow year after year. Indeed, by 2027 FinTech users are predicted to exceed seven billion. Using FinTech can help you optimize your business… Read More »
Acquiring new clients or having a user onboarding checklist for your business is paramount to achieving lasting success. As you establish your online presence, converting visitors into loyal customers becomes a crucial objective. However, it can be disappointing to discover that a significant percentage, ranging from 26% to 70%, of website visitors depart without taking… Read More »
Human behavior is a rich and complex subject governed by a tapestry of biological, psychological, and social influences. But have you ever considered how these behaviors translate to the digital realm, especially in the context of human behavior and gamification? Understanding gamification dynamics isn’t just for game developers or tech enthusiasts anymore. Businesses, educators, and… Read More »
Today’s world is rife with distractions, and it’s easy for users to lose focus and motivation while interacting with non-game contexts. This is where gamification comes in, using game mechanics to enhance user engagement and behavior. However, gamification doesn’t always have to be complex and flashy. In fact, the power of minimalistic gamification lies in… Read More »
We, humans, are creatures of habit, and breaking bad habits can be a daunting task. It’s easy to get stuck in a rut, repeating the same behaviors and routines day in and day out, even when we know they’re not good for us. Whether it’s quitting smoking, eating healthier, or exercising regularly, we all have… Read More »
Multiple products. Multiple channels. Multiple marketing campaigns. And one customer. The eCommerce buying experience can be a complex one! But it more or less revolves around consolidating a buying journey across these parameters. Every buying stage has an impact on the customer experience. Naturally, improving the journey at each stage becomes imperative to watch it… Read More »