Retail Banking Gamification is a hot topic amongst financial marketers these days and is a killer tool to grab attention, broaden the client base, and provide an amazing user experience. Even though a customer might have a savings/salary account in a particular bank, it doesn’t mean that the customer will do all the spending through… Read More »
Gamification in the insurance industry is all about user emotions. Emotions drive users to complete a particular task that has business significance yet is beneficial to the user somehow. Insurers across the world have successfully implemented specific gamification strategies, achieved their goals with less human intervention using self-service facilities, and created more awareness about insurance… Read More »
SITUATION Puma and Virat Kohli, the Indian cricket team captain, collaborated to launch Virat’s own clothing brand One8. It’s an exciting range of clothing with the tagline “Come Out and Play” that encourages people of all ages to integrate play & sport into their daily life to remain fit and relieve stress.Puma built an One8… Read More »
SITUATION Sony brought its iconic and #1 game show in the world, Who Wants To Be A Millionaire, onto the mobile app, providing users with a chance to feel what it’s like to be in the hot seat.They integrated the mobile app with Upshot.ai and started measuring CX. BUSINESS GOALS • Provide the “WHO WANTS… Read More »
Corona (COVID-19) outbreak has resulted in a massive shrinking of physical or real-time interactions between people, thereby bringing challenges in doing business. Lack of interaction in the physical environment poses a hindrance to starting a business relationship or creating new blocks of business conversations with your existing customers. On the contrary, COVID-19 brings in an… Read More »
Some act only when the alarm goes off, but a few can pick the cue before that, and this is for those. We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future is beholding for all of us. At least everyone… Read More »