One of the greatest advances of technology today is the invention of mobile apps which made our lives incredibly simple and hassle-free. Whether it’s for work or play, we all rely on our phones to take care of various day-to-day tasks and other activities. Businesses, too, are increasingly using mobile apps to engage with customers and… Read More »
Regardless of what industry you’re in or what kinds of products and services you sell, your customer is the most important part of your business. Customers hold the power to direct your business either toward success or failure. If customers aren’t happy, they won’t stay with your brand. Customers today have an easy path to… Read More »
Over the decade, the eCommerce sector has grown from a concept of brick-and-mortar retail to a shopping environment. With new ecommerce players emerging in the market, how can you stand out in the crowded space, and more importantly, how can you get customers to keep coming back? How to maneuver the eCommerce customer journey? In… Read More »
Customer journey mapping in the Insurance industry is on the verge of significant transformation – Digital technologies are transforming multiple aspects of the financial insurance sector. Customer behavior is gradually changing, whether gathering information during the pre-purchase stage, comparing alternatives, or even the final purchase of insurance. Customers expect a simplified and streamlined omnichannel customer… Read More »
What should startups know about DAUs and MAUs? We have witnessed a surge in the number of startups during the COVID-19 outbreak, which has only increased post then. Most of these startups have prioritized Apps and Web portals for achieving their goals. As these startups move towards a round of funding, certain factors like MAUs,… Read More »
Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones. You miss millions of profitable opportunities if you overlook creating apps to cross-sell and upsell! Banks and fintech players who offer… Read More »