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Srinivas Gurram
Srinivas Gurram April 11, 2023

Customer Engagement vs. Customer Satisfaction. This question has plagued the minds of app owners and marketers for a long time. While customer satisfaction is the top priority of all product owners, it is customer engagement that actually defines how much users like using your product. Customer satisfaction has been a widely discussed topic in the… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar April 6, 2023

Mobile app engagement starts when you build your app and continues throughout the product lifecycle through ongoing customer engagement. The journey involves adding engagement elements into the design and coding process, customer influence in the development, launching, and maintenance phases, measuring the success of your app, servicing users over time, and encouraging repeat usage. Whether… Read More »

Likitha A
Likitha A March 30, 2023

Ramadan is the holy month filled with the spirit of togetherness, faith, and determination. It is also the best time to make everyone around you feel happy and loved. Family, friends, and, most importantly, your customers! This month gives all app marketers and owners an excellent opportunity to deliver delightful and valuable experiences. It also… Read More »

Architaa Pandey
Architaa Pandey March 21, 2023

Covid-19 brought about a shift in people’s digital experiences, where in-person health visits presented more risks than benefits to patients. People turned to online consultations and health check-ups, and the HealthTech industry saw an unprecedented boom.  Even after vaccines became available, people depended on digital healthcare for various preventative and lifestyle-related services, chronic disease management,… Read More »

Srinivas Gurram
Srinivas Gurram March 14, 2023

In recent years, there has been a significant surge in the popularity of EdTech platforms. As digitalization continues to advance rapidly, the global EdTech industry is expected to reach an estimated $181 billion by 2025 with a CAGR of 16%.  However, despite this exponential growth, enhancing learning engagement and reducing churn rates remain significant challenges… Read More »

Srinivas Gurram
Srinivas Gurram March 7, 2023

Mobile apps have become a crucial part of our daily lives in today’s digital age. Consumers are projected to download 136 billion apps in the google play store and 37 billion apps in the apple store by 2025, it’s getting increasingly difficult for app marketers to attract and retain users.  In 2023, email marketing is… Read More »

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