Mobile apps have become integral to the travel and hospitality industry. From booking flights and hotels to exploring local attractions, travelers rely heavily on mobile apps to enhance their travel experiences. In-App Messages (IAMs) play a crucial role in engaging users and providing them with relevant information and personalized experiences. In this blog, we will… Read More »
Banking and financial apps are the third most used apps after social media and weather. This is because people rely on digital banking services and online payments for their day-to-day financial needs over lengthy queues and confusing paperwork. With this growing demand, Banking, Financial Services, and Insurance (BFSI) companies need to demonstrate their value, growth,… Read More »
The rise of Over-The-Top (OTT) platforms has given audiences a wide range of content options to choose from, making it more challenging for platform owners to keep users engaged. With so many platforms vying for users’ attention, leveraging effective OTT in-app message templates is essential to ensure you stand out from the competition. In this… Read More »
In today’s digital age, businesses constantly seek ways to engage with their customers and enhance their overall experience. Two popular methods for customer engagement are push notifications and emails. Both methods allow businesses to connect with their customers in real-time, but which is more effective? Push notifications and emails have their strengths and weaknesses, and… Read More »
People are always attached to their phones, and it’s almost like an extra limb now while cooking, eating, writing, and even relaxing. They are always on their phones. Research says that people spend a whopping 80% of their smartphone time on specific apps! So, how do you get new users hooked and keep the old… Read More »
Customer Engagement vs. Customer Satisfaction. This question has plagued the minds of app owners and marketers for a long time. While customer satisfaction is the top priority of all product owners, it is customer engagement that actually defines how much users like using your product. Customer satisfaction has been a widely discussed topic in the… Read More »