As a brand, your communication with customers is crucial for building strong relationships. While promotional messaging helps in marketing and brand awareness, transactional messaging plays a vital role in delivering important and timely information to customers. Transactional messages are automated communications triggered by specific actions or events that customers take, such as making a purchase,… Read More »
Mobile apps have revolutionized the way we interact with technology, providing us with a vast array of services and entertainment at our fingertips. However, with millions of apps available in app stores, attracting and retaining users has become increasingly challenging. This is where the concept of app user re-engagement comes into play. In this blog,… Read More »
As technology continues to evolve, so does the need for user-centric solutions that enhance engagement and retention. Upshot.ai, the leading platform for gamified user experiences, has taken a significant leap forward with its latest SDK release. Packed with exciting features, this new release aims to revolutionize the way apps and websites interact with users. In… Read More »
Digital transformation has dramatically reshaped the Banking, Financial Services, and Insurance (BFSI) sector. Technological advancements, changing regulations, and shifting customer expectations have set the stage for a revolution in how these companies conduct business. Amid this sea of change, one constant remains – the importance of customer engagement. Strong customer engagement strategies can be the… Read More »
Short Message Services (SMS), or simply put, text messages, have transformed the way we communicate. Can we imagine our lives without text messages? Imagine not being able to quickly connect with coworkers and friends on the go or receive timely updates or important notes. SMS has become an integral part of our personal and professional… Read More »
Software as a Service (SaaS) has revolutionized how businesses operate today. SaaS products allow companies to access robust software solutions over the Internet without requiring extensive infrastructure or upfront capital costs. However, while this model provides numerous advantages, it has unique challenges, especially regarding product engagement. With SaaS, the customer’s relationship with the product is… Read More »