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Upshot.ai Team
Upshot.ai Team January 15, 2021

Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring 2021 for your product success. 1. Adoption User… Read More »

Upshot.ai Team
Upshot.ai Team January 4, 2021

In today’s app dominant market, nudging the users is crucial in several aspects. It can be helpful in improving retention, increasing revenue, boosting DAU’s, and mobile app engagement. Push notifications are highly effective in this regard and are a reliable choice for app marketers to achieve great results. With the increasing usage of push notifications,… Read More »

Upshot.ai Team
Upshot.ai Team December 9, 2020

One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV).  Many businesses focus on the resources needed to attract new customers, which is an investment made to… Read More »

Srishti Verma
Srishti Verma November 19, 2020

In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels. It delivers contextual, personalized messaging for maximum engagement and is a successful means of improving user engagement and product-led growth. What are… Read More »

Upshot.ai Team
Upshot.ai Team September 22, 2020

In-App Surveys Ratings Push Notifications In-App messages Tutorials Screen tips Badges Emails Minigames Leaderboards User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more. Often the definition of engaged users varies from product to product, but the foundation… Read More »

Krishna Chaitanya Swarna
Krishna Chaitanya Swarna June 22, 2020

As a marketer, growth hacker, or product owner, you’re under tremendous pressure to hit your revenue/growth KPIs. It’s a tough job even during regular times, but under COVID-19, it can get insanely hard. To engage customers is even more challenging but not impossible. In this effort, you may be turning towards a customer engagement platform… Read More »

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