Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones. You miss millions of profitable opportunities if you overlook cross-selling and upselling! Banks and fintech players who offer a versatile range… Read More »
Well, demand from customers and ever-changing technology has had a significant impact on how banks do business. Not to mention how they keep ahead of the competition. Banks can no longer afford to sit back and wait for customers to come by themselves to open accounts or use any other products. Millennial customers of today… Read More »
If you haven’t already heard of the DTC business model or D2C brands then don’t worry — you probably already know what they are, and you’ve probably already shopped from a DTC brand before, too. The past decade in retail saw a monumental shift, the one in which the shopping experience was more tailored to… Read More »
Think about the last time you went shopping. Just yesterday, I bought a panda-shaped coffee mug because it was adorable. The minute I saw it, I put it in my cart. No questions asked. What motivates us to make a purchase? Why do we buy one product instead of another? And, how long before we… Read More »
Octalysis is an award-winning gamification framework created by the Gamification guru, Yu-kai Chou. This framework lays out the structure for analyzing the driving forces behind human motivation. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience.
The Octalysis framework is used in various industries to increase user engagement, ROI and motivation.
The digital landscape has transformed so much that there are reasonably a lot of theories and strategies around what is best for customers and their experiences. But there is no one size that fits all in this case. Hence, creating a product with a customer-centric mindset will lead to a great product experience. Understanding your… Read More »