We all know that a one-size-fits-all marketing strategy is no longer a best practice. Every customer is unique. When we define a customer, the persona includes user interests, behavior, device variability, location parameters, gender-based decisions, and many more. Any product analytics can derive this information for you, and now it’s high time to use this… Read More »
People prefer to receive relevant and exciting notifications’. That’s precisely why they subscribed to you in the first place. Smart marketers have known for a while that people rely on emotions rather than hardcore information. That’s why it’s critical to humanize your message whenever you send a eCommerce push notification to your users for maximum… Read More »
Customer behavior across industries is changing due to technological advances. With changing times, customer expectations, especially from the insurance industry, have evolved and compelled insurers to revamp their product and services. This paradigm shift in behavior came about with an increasing number of millennials and zillennials who prefer direct digital touchpoints with insurers. To enhance… Read More »
ONBOARDING GOALS Drive users to exhibit the desired behavior by completing the onboarding steps that may include registration, Updating their profile, Making their first purchase, etc. Create awareness among users about the App/Website value proposition. Make users understand the application’s features and functions and understand each feature’s purpose. In the shortest time possible, make the… Read More »
In recent years user engagement has been the core of marketing and business activities. More money is being invested in improving user experiences than any marketing channel. There are plenty of user engagement tools in the market, and choosing the one that suits your business and budget is essential as well as a tedious task.… Read More »
New features are like food to the product’s soul, well crafted by developers to thrive in the competitive market. Developing a new feature is just the tip of the iceberg. Whenever you add a new feature to improve your product, effectively communicate the added value with the right message at the right time. You should… Read More »