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Upshot.ai Team
Upshot.ai Team February 8, 2021

New features are like food to the product’s soul, well crafted by developers to thrive in the competitive market. Developing a new feature is just the tip of the iceberg. Whenever you add a new feature to improve your product, effectively communicate the added value with the right message at the right time. You should… Read More »

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Ravi Vaka January 28, 2021

What is Gamification in 2021? When it comes to ensuring greater engagement and retention for your digital product, few strategies can be as effective as gamification. Leveraging various game elements that draw people in, make them come back, and instill a sense of competition and achievement, the right gamification strategies in 2021 can make all… Read More »

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Ravi Vaka January 28, 2021

What is omnichannel marketing? Omnichannel might look like a new term, but what if I say we are experiencing it in our daily lives? Yes, with a lot of technological advancements happening around, omnichannel experiences have become an integral part of our lives. Innovative technologies started disrupting our day-to-day living, and Omnichannel has disrupted the… Read More »

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Ravi Vaka January 27, 2021

Customer churn is the most important aspect to watch out for. Each business deals with it differently; some immediately start acquisition campaigns to acquire new users and replace the loss. Others will analyze the situation/data, why users are leaving the application, and prevent it by implementing user retention strategies. Before explaining strategies to reduce customer… Read More »

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Ravi Vaka January 15, 2021

Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring in 2021 for your product success. 1. Adoption… Read More »

Upshot.ai Team
Upshot.ai Team January 4, 2021

In today’s app-dominant market, nudging the users is crucial in several aspects. It can be helpful in improving retention, increasing revenue, boosting DAUs, and mobile app engagement. Push notifications are highly effective in this regard and are a reliable choice for app marketers to achieve great results. But randomly sending push notifications without a plan… Read More »

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