What is In-app messaging? In-app messaging in 2021 is the communication users receive within the app when he or she is active on mobile or desktop. These messages support effective user onboarding, sharing relevant content at the right time, and presenting offers and discounts that convert faster. Difference between push notifications and in-app messages? Push… Read More »
User conversion rate is a measure of business performance in many industries. Thus, no matter what strategy you adopt, the ultimate goal is to increase your conversion rate. But today, with many new brands popping up every single day, how can a business still improve its user conversion rate with ease? So, if we have… Read More »
Artificial Intelligence (AI) is increasingly making a major impact on almost every industry today. Thanks to its innovative usage, we can look forward to a future where humans can concentrate on the decision-making processes and leave routine tasks to automation. As per McKinsey-Insurance 2030 report, the future insurance industry is -” Highly dynamic, usage-based insurance… Read More »
COVID-19, as a pandemic, left the world with the worst, and it continues to do so in 2021 as well. With positive cases reported across the globe, governments are looking forward to a complete or partial lockdown to suppress the spread of new variants. Not a single industry is pandemic-proof, and everyone is eyeing digital… Read More »
In today’s digital world, ‘customer engagement’ has achieved a very prominent spot, especially in the insurance sector. We can instantly relate customer engagement to Amazon for providing a unique and hassle-free experience to customers, and the services they provide are considered a benchmark to assess any form of customer engagement. Customer expectations are gradually changing,… Read More »
Remember the old video game called Pac-Man? The idea was to eat as many treats before getting hunted down. You also needed to be the last Pac-Man standing and to be able to achieve that, you were supposed to know your way around the maze. Most players would spend hours trying to outrun the ghosts,… Read More »