If you’ve been in the ecommerce business long enough, you will know the pain of one-time customers and how difficult it is to retain customers in the long run. If there is one heartbeat of a business, it’s undoubtedly the customer. For any business, the customer and their journey are vital for the survival of… Read More »
Customer retention analytics is one of the top reasons to choose omnichannel user engagement tools for a competitive advantage. There is much to do with user analysis defending product-market fit and market proposition with the available trends for a particular timeline. On the other hand, customer retention is a trending topic in any discussion forum.… Read More »
If you own a mobile device, you might already know what push notifications are and how helpful they are for any app. Yes, push notifications need no introduction. They are short and effective messages that drive business goals in a few lines of text and a few emojis. They provide the headlines of what every… Read More »
Retail Banking Gamification is a hot topic amongst financial marketers these days and is a killer tool to grab attention, broaden the client base, and provide an amazing user experience. Even though a customer might have a savings/salary account in a particular bank, it doesn’t mean that the customer will do all the spending through… Read More »
Having a website or app is pretty much similar to owning or managing a store. Your app has to be seamless in terms of experience, and from time to time, you will have to map a customer’s journey to make a sale. For SaaS companies with churn rates as high as 10 percent, it is… Read More »
The customer or user is the key for any business in the world. It is the requirements of customers, upon which businesses are built and it’s the customer and their purchase behavior that helps businesses achieve success. In business scenarios, we often tend to exchange the words “user experience” and “customer engagement” at various levels.… Read More »