The term gamification had come a long way since 2003, when it had a mere presence. And as we all can see, years later, gamification is everywhere. Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In… Read More »
These days every customer interaction is a result of customer insights to drive engagement. Many wonder what happens behind the screens where the end-user interacts with the product/app. If you are one of those “many” wondering how data-driven customer engagement works, this blog is for you. Businesses need to know their customers ‘ interests to… Read More »
Someone rightly said, “The most successful people are those who are good at Plan B.” In many instances in real life, we tend to believe one way is the right choice, and when it fails, we choose plan B. But what really matters is the success we achieve down the lane, irrespective of the path… Read More »
To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided, where the users ignore any sort of communication from the brand. That is the situation when businesses need to re-engage mobile app users more cautiously. So, figuring out why the users were silent based on their behavior is half the battle.… Read More »
Surveys are playing a crucial role in the process of decision-making or concluding a hypothesis. We often get to see them during the exit polls revealing media channels where results are accurately predicted for any election. In-app Surveys indicate the pulse of the audience. The Voice Of the Customer surveys streamlined many business processes and… Read More »
Today, most companies have ventured into the subscription economy for survival. To engage users in the right way without annoying them is making huge money by amplifying the subscription rate. But to engage and to annoy are two different poles. Often companies annoy their users to the point where they opt out or churn. So… Read More »