Marketers need to increase engagement through habit-forming loops are present in a product. Users tend to buy products assuming that the product meets certain business needs in the right way. Thus users onboard with certain expectations. On the other hand, the product has everything that the user needs, but the first-time user often has a… Read More »
It’s tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren’t worth much without active users. Brands are ready to spend a lot of money to get users, but this is just the start. The value comes from retaining and app user engagement.… Read More »
Creating a lasting first impression in banking starts with a stellar customer onboarding journey. Learn how banks can gain an edge by embracing digital technologies and building an onboarding journey focused on delivering the ultimate user experience to new clients.
An effective user onboarding process has a lot of benefits. Like any other business strategy, user onboarding has its own set of advantages. Often business owners want every new implementation and strategy to solve a few pressing problems related to user engagement or conversion. From that perspective here are the five such business questions about… Read More »
80% of shoppers are more likely to buy from a company that offers personalized experiences (Epsilon). That’s a significant percentage of users, isn’t it? Personalization is all about facilitating how well brands build in-person conversations with the end user. We often see brands asking a couple of questions while using an app for the first… Read More »
Gamification is the buzzword in almost all forums these days. After getting to know more about gamifying user experiences and behind-game mechanics, the first question that pops up is – Build vs Buy gamification as an add-on to the existing features stack. At times business owners find it hard to answer this question and delay… Read More »