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Likitha A
Likitha A April 5, 2022

Financial literacy has increased now more than ever. People are aware that savings and investments are essential, but unlike before, there is no need to dig through piles of receipts or go through tedious processes to organize finances. Today’s world is way more simple because personal finance apps are just a click away! Personal finance… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi March 29, 2022

What should startups know about DAUs and MAUs?  We have witnessed a surge in the number of startups during the COVID-19 outbreak, which has only increased post then. Most of these startups have prioritized Apps and Web portals for achieving their goals. As these startups move towards a round of funding, certain factors like MAUs,… Read More »

Likitha A
Likitha A March 25, 2022

Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones. You miss millions of profitable opportunities if you overlook creating apps to cross-sell and upsell! Banks and fintech players who offer… Read More »

Srinivas Gurram
Srinivas Gurram March 15, 2022

The banking industry has been urging its customers to use digital channels such as mobile and Internet banking for several years now. They reduced costs and protected customer relationships by moving process-driven communication to digital media and keeping complex questions for the branch. Although many people welcomed the shift to digital, specific customer segments still… Read More »

Likitha A
Likitha A March 10, 2022

The world is constantly changing, improving, and adjusting to our needs and desires. Everything from how we buy, sell, and pay is changing. So how have things changed for boring and time-consuming banking processes, and how improve mobile banking feature adoption? We all have come a long way from standing in long queues to check… Read More »

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