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Srinivas Gurram
Srinivas Gurram April 26, 2022

Customer journey mapping in the Insurance industry is on the verge of significant transformation –  Digital technologies are transforming multiple aspects of the financial insurance sector. Customer behavior is gradually changing, whether gathering information during the pre-purchase stage, comparing alternatives, or even the final purchase of insurance. Customers expect a simplified and streamlined omnichannel customer… Read More »

Srinivas Gurram
Srinivas Gurram April 21, 2022

The financial service industry is probably the most critical area of the country’s economic system. It helps both people and organizations make, invest, and manage money. And that is why it is important for brands to focus on customer loyalty in financial services. The impact of covid-19 has impacted every industry, including the financial service… Read More »

Likitha A
Likitha A April 19, 2022

The banking industry is going through a radical shift, and the way we interact with banks has changed tremendously. Being a customer-centric industry, Banking and Financial Services (BFSI) apps offer superior functionality for businesses and individuals to succeed in this highly competitive landscape by continuously improving their customer experience. This article will explore a range… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar April 14, 2022

Customer engagement in banking is not something we do for fun. Even as adults, we still find ourselves stuck in the world of numbers and compound interests. Many people are not aware of standard banking terms or what they mean. This is what life is like for many people, if not most.  According to Accenture,… Read More »

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Sathwik Maanthini April 13, 2022

41% of the Indian population are millennials, and it’s not shocking to know that 87% of the millennial group has access to smartphone technology. Almost 2/3rd of millennials’ decisions in their lives are directly or indirectly affected by their peers’ opinions through this metaverse of digital interactions and communities. It is thus a nightmare for… Read More »

Shehnaz Abdul Jabbar
Shehnaz Abdul Jabbar April 7, 2022

In the last few years, gamification has proven to be an effective strategy to improve people’s motivation and performance. Making behavioral changes with gamification is the next big thing for apps. Whenever we decide to make some sort of change — whether it be in our health, day-to-day routines, or even how we approach the… Read More »

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