The unprecedented global halt since 2020 has brought a wind of change in the personal and business world. The COVID-19 pandemic ushered in a ubiquitous digital transformation, and the EdTech gamification industry saw a massive surge of students transitioning from offline to online learning environments rapidly. However, unlike traditional classes, online learning is not merely… Read More »
As we are in the era of instant gratification and have everything at our fingertips, we expect value from things quickly. In the same way, we desire value from the digital products we use in the quickest way possible. Users will choose your banking app over your competitors if you offer them an optimal value… Read More »
As the number of applications continues to grow for consumers, it becomes difficult for companies to acquire and retain users. Mobile users want an easy and fast experience yet powerful and engaging enough to satisfy their needs. Just because they installed an app does not mean they are making business value. So, it is important… Read More »
The banks of 2022 look very different from how they did at the turn of the century. At the same time, the customer of 2022, in their values, expectations, and needs, is also very different from twenty years ago. It is vital to increase customer lifetime value in banking. From generational differences to differences in salary… Read More »
The SaaS industry is one of the fastest-growing industries, and the annual growth rate of the SaaS industry is projected to surpass 17% in 2022. But despite its growth, most SaaS companies struggle to reach product adoption rate above 20%. With the ever-changing landscape of technology, it can be hard to keep up with the… Read More »
Imagine having the ability to see into your customers’ minds. Would you better understand what they want and how you can deliver it to be a leader in the industry? The answer is Customer Journey Mapping in banking! Customer journey mapping in banking is a technique to understand the journey that your customers go through… Read More »