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Ravi Vaka September 22, 2020

In-App Surveys Ratings Push Notifications In-App messages Tutorials Screen tips Badges Emails Minigames Leaderboards User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more. Often the definition of engaged users varies from product to product, but the foundation… Read More »

Krishna Chaitanya Swarna
Krishna Chaitanya Swarna June 22, 2020

As a marketer, growth hacker, or product owner, you’re under tremendous pressure to hit your revenue/growth KPIs. It’s a tough job even during regular times, but under COVID-19, it can get insanely hard. To engage customers is even more challenging but not impossible. In this effort, you may be turning towards a customer engagement platform… Read More »

Abhinandan Ghosal
Abhinandan Ghosal May 19, 2020

Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior.  Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do on Facebook is… Read More »

Srishti Verma
Srishti Verma May 12, 2020

An organization’s DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing. So, many companies today strive to be user-centric. As a result, User behavior became the anchor of user engagement.… Read More »

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Ravi Vaka April 9, 2020

Corona (COVID-19) outbreak has resulted in a massive shrinking of physical or real-time interactions between people, thereby bringing challenges in doing business. Lack of interaction in the physical environment poses a hindrance to starting a business relationship or creating new blocks of business conversations with your existing customers. On the contrary, COVID-19 brings in an… Read More »

Varun Maheshwari
Varun Maheshwari April 8, 2020

The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined, and one can observe the following- The pandemic times: Firstly, Cancellation/Postponement of social gathering and prominent events like Olympics, Coachella, IPLs, etc The travel and entertainment… Read More »

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