Mobile app engagement starts when you build your app and continues throughout the product lifecycle through ongoing customer engagement. The journey involves adding engagement elements into the design and coding process, customer influence in the development, launching, and maintenance phases, measuring the success of your app, servicing users over time, and encouraging repeat usage. Whether… Read More »
Multiple products. Multiple channels. Multiple marketing campaigns. And one customer. The eCommerce buying experience can be a complex one! But it more or less revolves around consolidating a buying journey across these parameters. Every buying stage has an impact on the customer experience. Naturally, improving the journey at each stage becomes imperative to watch it… Read More »
Ramadan is the holy month filled with the spirit of togetherness, faith, and determination. It is also the best time to make everyone around you feel happy and loved. Family, friends, and, most importantly, your customers! This month gives all app marketers and owners an excellent opportunity to deliver delightful and valuable experiences. It also… Read More »
How often does it happen that even though you get attractive deals and discounts from different brands, you still return to that one brand that you trust? Brands are popping up everywhere like mushrooms, and the only way to stay ahead of the competition is by gaining users’ trust and ensuring that they keep returning… Read More »
The number of global email users is set to grow to a whopping 4.6 billion by 2025, email marketing now has become a must-have marketing tool, offering a powerful way for marketers and business owners to reach, engage and build relationships with prospective and existing customers. Recent statistics show that 59% of B2B marketers consider… Read More »
Covid-19 brought about a shift in people’s digital experiences, where in-person health visits presented more risks than benefits to patients. People turned to online consultations and health check-ups, and the HealthTech industry saw an unprecedented boom. Even after vaccines became available, people depended on digital healthcare for various preventative and lifestyle-related services, chronic disease management,… Read More »