Banking and financial apps are the third most used apps after social media and weather. This is because people rely on digital banking services and online payments for their day-to-day financial needs over lengthy queues and confusing paperwork. With this growing demand, Banking, Financial Services, and Insurance (BFSI) companies need to demonstrate their value, growth,… Read More »
Product owners and marketers prioritize one key metric principally above all – Engagement! Although engagement is a blanket term that means building lasting relationships with customers and driving business success, did you know there are two types of engagement? One is promoting a brand, and the other is selling a product. In other words, brand… Read More »
With the ever-evolving digital landscape, emerging businesses must devise new strategies and tactics to meet their growth objectives. Thus, brands spend a lot of time, money, and effort strategizing the best way to grow, attract, and acquire more customers. In this dynamic environment, it is also important to understand the underlying unit economics and make… Read More »
We, humans, are creatures of habit, and breaking bad habits can be a daunting task. It’s easy to get stuck in a rut, repeating the same behaviors and routines day in and day out, even when we know they’re not good for us. Whether it’s quitting smoking, eating healthier, or exercising regularly, we all have… Read More »
The rise of Over-The-Top (OTT) platforms has given audiences a wide range of content options to choose from, making it more challenging for platform owners to keep users engaged. With so many platforms vying for users’ attention, leveraging effective OTT in-app message templates is essential to ensure you stand out from the competition. In this… Read More »
Trust and commitment are key to loyalty, whether in a relationship or a business. Businesses no longer focus on selling one product to a customer and moving on to the next. It’s proven that retaining customers is equally, if not more, important than acquiring one. While acquisition helps you increase your brand awareness and number… Read More »