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Ravi Vaka February 22, 2021

ONBOARDING GOALS Drive users to exhibit the desired behavior by completing the onboarding steps that may include registration, Updating their profile, Making their first purchase, etc. Create awareness among users about the App/Website value proposition Make users understand the application’s features and functions and understand each feature’s purpose. In the shortest time possible, make the… Read More »

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Ravi Vaka February 15, 2021

In recent years user engagement has been the core of marketing and business activities. More money is being invested in improving user experiences than any marketing channel. There are plenty of user engagement tools in the market, and choosing the one that suits your business and budget is essential as well as a tedious task.… Read More »

Upshot.ai Team
Upshot.ai Team February 8, 2021

New features are like food to the product’s soul, well crafted by developers to thrive in the competitive market. Developing a new feature is just the tip of the iceberg. Whenever you add a new feature to improve your product, effectively communicate the added value with the right message at the right time. You should… Read More »

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Ravi Vaka January 28, 2021

What is Gamification? When it comes to ensuring greater engagement and retention for your digital product, few strategies can be as effective as gamification. Leveraging various game elements that draw people in, make them come back and instil a sense of competition and achievement, the right gamification strategies can make all the difference in terms… Read More »

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Ravi Vaka January 28, 2021

What is omnichannel marketing? Omnichannel might look like a new term but what if I say we are experiencing it in our daily lives? Yes, with a lot of technological advancement happening around, omnichannel experiences have become an integral part of our lives. Innovative technologies started disrupting our day to day living and Omnichannel has… Read More »

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Ravi Vaka January 27, 2021

Customer churn is the most important aspect to watch out for. Each business deals with it differently; some immediately start acquisition campaigns to acquire new users and replace the loss. Others will analyze the situation/data, why users are leaving the application, and prevent it by implementing user retention strategies. Before explaining strategies to reduce customer… Read More »

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