With the ever-evolving digital landscape, emerging businesses must devise new strategies and tactics to meet their growth objectives. Thus, brands spend a lot of time, money, and effort strategizing the best way to grow, attract, and acquire more customers. In this dynamic environment, it is also important to understand the underlying unit economics and make… Read More »
We, humans, are creatures of habit, and breaking bad habits can be a daunting task. It’s easy to get stuck in a rut, repeating the same behaviors and routines day in and day out, even when we know they’re not good for us. Whether it’s quitting smoking, eating healthier, or exercising regularly, we all have… Read More »
Trust and commitment are key to loyalty, whether in a relationship or a business. Businesses no longer focus on selling one product to a customer and moving on to the next. It’s proven that retaining customers is equally, if not more, important than acquiring one. While acquisition helps you increase your brand awareness and number… Read More »
In today’s digital age, businesses constantly seek ways to engage with their customers and enhance their overall experience. Two popular methods for customer engagement are push notifications and emails. Both methods allow businesses to connect with their customers in real-time, but which is more effective? Push notifications and emails have their strengths and weaknesses, and… Read More »