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Architaa Pandey
Architaa Pandey May 2, 2023

With the ever-evolving digital landscape, emerging businesses must devise new strategies and tactics to meet their growth objectives. Thus, brands spend a lot of time, money, and effort strategizing the best way to grow, attract, and acquire more customers.  In this dynamic environment, it is also important to understand the underlying unit economics and make… Read More »

Kamran Hatami
Kamran Hatami April 27, 2023

We, humans, are creatures of habit, and breaking bad habits can be a daunting task. It’s easy to get stuck in a rut, repeating the same behaviors and routines day in and day out, even when we know they’re not good for us.  Whether it’s quitting smoking, eating healthier, or exercising regularly, we all have… Read More »

Architaa Pandey
Architaa Pandey April 25, 2023

The rise of Over-The-Top (OTT) platforms has given audiences a wide range of content options to choose from, making it more challenging for platform owners to keep users engaged. With so many platforms vying for users’ attention, leveraging effective OTT in-app message templates is essential to ensure you stand out from the competition. In this… Read More »

Likitha A
Likitha A April 20, 2023

Trust and commitment are key to loyalty, whether in a relationship or a business.  Businesses no longer focus on selling one product to a customer and moving on to the next.  It’s proven that retaining customers is equally, if not more, important than acquiring one. While acquisition helps you increase your brand awareness and number… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi April 18, 2023

In today’s digital age, businesses constantly seek ways to engage with their customers and enhance their overall experience. Two popular methods for customer engagement are push notifications and emails. Both methods allow businesses to connect with their customers in real-time, but which is more effective?  Push notifications and emails have their strengths and weaknesses, and… Read More »

Likitha A
Likitha A April 13, 2023

People are always attached to their phones, and it’s almost like an extra limb now while cooking, eating, writing, and even relaxing. They are always on their phones. Research says that people spend a whopping 80% of their smartphone time on specific apps! So, how do you get new users hooked and keep the old… Read More »

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