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Upshot.ai Team
Upshot.ai Team December 15, 2020

The app market has become more competitive over the years, and businesses are finding it challenging to get their app into the limelight and position their app in the go-to-market. Having a comprehensive app launch strategy in place is crucial for paving the way for a successful app launch and strategically positioning the app marketplace.… Read More »

Upshot.ai Team
Upshot.ai Team December 9, 2020

One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return. That is the idea behind Customer Lifetime Value (CLV, LTC, CLTV).  Many businesses focus on the resources needed to attract new customers, which is an investment made to… Read More »

Upshot.ai Team
Upshot.ai Team November 27, 2020

Everything is around smartphones in today’s world, primarily using mobile applications, whether it can be booking a doctor’s appointment or ordering some delicious food. Thanks to the tremendous computation power that smartphones & applications have these days. It’s quintessential to optimize the app, ultimately focusing on improving the user experience. Deep Linking is a viable… Read More »

Srishti Verma
Srishti Verma November 19, 2020

In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels. It delivers contextual, personalized messaging for maximum engagement and is a successful means of improving user engagement and product-led growth. What are… Read More »

Santhosh Kalvakolanu
Santhosh Kalvakolanu November 12, 2020

Let’s assume that your acquisition campaigns paid off, and you got high download rates for your app. But what happens if most of these users are dormant users or the churn rate is very high? Now you will essentially think about active users and how to convert the dormant users to active users. Here’s where… Read More »

Srishti Verma
Srishti Verma October 30, 2020

How do games engage people without even realizing that they have been playing for hours? Many applications or product managers wonder how they can engage users so well. The answer lies in gamification! Gamification is a process of leveraging game design elements in business processes. The goal is to achieve long-term retention, engagement and build… Read More »

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