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Ravi Vaka January 28, 2021

What is Gamification? When it comes to ensuring greater engagement and retention for your digital product, few strategies can be as effective as gamification. Leveraging various game elements that draw people in, make them come back and instil a sense of competition and achievement, the right gamification strategies can make all the difference in terms… Read More »

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Ravi Vaka January 28, 2021

What is omnichannel marketing? Omnichannel might look like a new term but what if I say we are experiencing it in our daily lives? Yes, with a lot of technological advancement happening around, omnichannel experiences have become an integral part of our lives. Innovative technologies started disrupting our day to day living and Omnichannel has… Read More »

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Ravi Vaka January 27, 2021

Customer churn is the most important aspect to watch out for. Each business deals with it differently; some immediately start acquisition campaigns to acquire new users and replace the loss. Others will analyze the situation/data, why users are leaving the application, and prevent it by implementing user retention strategies. Before explaining strategies to reduce customer… Read More »

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Ravi Vaka January 15, 2021

Mobile app metrics tell you about your app’s performance and keep you informed of the retention, engagement, conversion, and revenue generation performances. Even though there is an indefinite number of metrics you can track, here are the top 5 mobile app metrics that you should consider monitoring 2021 for your product success. 1. Adoption User… Read More »

Upshot.ai Team
Upshot.ai Team January 4, 2021

In today’s app dominant market, nudging the users is crucial in several aspects. It can be helpful in improving retention, increasing revenue, boosting DAU’s, and mobile app engagement. Push notifications are highly effective in this regard and are a reliable choice for app marketers to achieve great results. With the increasing usage of push notifications,… Read More »

Upshot.ai Team
Upshot.ai Team December 23, 2020

The Software as a Service (SaaS) market has grown considerably over the past few years. It is expected to expand as more individuals and corporations become aware of SaaS’s varied range of benefits. Customer success is heavily focused by SaaS these days. SaaS products drive user behavior. It contributes to a business landscape that rewards… Read More »

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