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saloni March 14, 2018

The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store. I am sure you have asked yourself this question multiple… Read More »

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saloni June 14, 2016

Building an excellent application is one thing; engagement and retention are another. According to Appiterate, “annoying notifications” is the most significant reason users uninstall an application. However, thinking of it as a form of spam and not using it would be an even bigger disaster. Push Notification is definitely one of the most effective techniques… Read More »

narendra peesapati
narendra peesapati May 6, 2016

Strategy —> Build —> Acquire —> Analyze —> Engage —> Monetize —> Retain —> Upgrade Strategy The Mobile App ecosystem is maturing and becoming increasingly complex. To succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install. Approximately 50,000 new apps are launched each month, but over half… Read More »

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saloni April 25, 2016

As individuals, everyone has ideas they wish to turn into businesses. With more than a million B2C applications in the mobile app stores, we know individuals have invested in their statements to transform them into overwhelming applications that can change the way we live. All is well until they turn their eyes to their analytical… Read More »

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