As businesses today face intense competition (not to mention an impending recession), they are scrambling for ways to grow and maintain revenues. While strategies and methods differ, there is a growing consensus that a customer in hand is worth two in the bush. What this means is keeping existing customers happy and encouraging them to… Read More »
Ever launched a new product or campaign with your fingers crossed, hoping it resonates? That’s the daily challenge of business owners and marketers. Knowing what your customers want is more than just a good idea—it’s a must. And it is only possible with Marketing Analysis! Think of market research as getting a sneak peek into… Read More »
A few years ago, the landscape of customer engagement was quite different. Back then, the options for communication channels were limited. However, we have witnessed a significant transformation in today’s fast-evolving digital age. Now, there are many available channels to connect with customers, including mobile apps, websites, SMS, emails, WhatsApp, and offline stores. This shift… Read More »
In the era of technological advancement and data-driven marketing, the introduction of the Digital Personal Data Protection Act 2023 (DPDP 2023) has brought forth a paradigm shift in the martech landscape. This landmark legislation signifies a watershed moment for India as it moves towards enacting its first Act that defines regulations concerning the usage and… Read More »
Mobile apps have revolutionized the way we interact with technology, providing us with a vast array of services and entertainment at our fingertips. However, with millions of apps available in app stores, attracting and retaining users has become increasingly challenging. This is where the concept of app user re-engagement comes into play. In this blog,… Read More »
As a business owner or marketer, you understand the value of acquiring new customers. However, what many businesses often overlook is the importance of retaining those hard-won customers. Customer retention is the key to long-term success, and to effectively retain customers, you need to measure and track the right metrics. Customer retention metrics provide valuable insights… Read More »