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Ravi Vaka August 2, 2021

To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided where the users ignore any sort of communications from the brand. That is the situation when businesses need to re-engage mobile app users more cautiously. So, figuring out why the users were silent based on their behavior is half the battle.… Read More »

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Ravi Vaka July 26, 2021

Today, most companies have ventured into the subscription economy for survival. To engage users in the right way is making huge money by amplifying the subscription rate. But to engage and to annoy are two different poles. Often companies annoy their users to the point where they opt-out or churn. So how not to be… Read More »

Kaustuv Dwivedi
Kaustuv Dwivedi July 22, 2021

There is no doubt that managing retention is the most critical aspect of a sustainable business. In many cases, customer retention is more important than customer acquisition. We have been harping that it is six to seven times more expensive to get a new customer than to retain your current ones since Day 1. And… Read More »

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Ravi Vaka July 15, 2021

Visitors looking for SaaS products are the ideal audience that visits your website or demo as part of sales or marketing efforts. SaaS is a crowded space; a single customer explores multiple SaaS companies before they finalize the deal. With low switching costs, switching to a new vendor is as simple as plug-and-play. So, how… Read More »

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