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All the Latest Blogs and Insights to Drive Product Adoption & Conversions. Learn from our experts.

Architaa Pandey | Dec 19, 2024

Top 6 Customer Engagement Strategies for 2025

In today's busy world, connecting with customers goes beyond just transactions—it's about building real relationships and earning their loyalty.

Top 6 Customer Engagement Strategies for 2025

Diwali Bonanza: Optimizing Push Notifications for Festive Offers

Lights, sweets, and a riot of colors – it’s that time of the year again! Diwali, the festival of lights, is one of the most vibrant and celebrated festivals in India

Manisha Kumari | Sep 16, 2025

AI agents are intelligent, autonomous systems designed to perceive their environment, make decisions, and act, often with minimal or no human intervention

The Ultimate Guide to Diwali Marketing Strategies for Brands

Diwali, also known as the Festival of Lights, is one of the most significant and joyous celebrations across India and among Indian communities worldwide. With vibrant

Srinivas Gurram | Sep 09, 2025

Level Up Your Dussehra Campaigns with the Power of Gamification

Dussehra is a major Indian festival that celebrates the victory of good over evil. It is a time for families and friends to come together and celebrate. This also makes it an

Srinivas Gurram | Sep 02, 2025

Future of Ecommerce Omnichannel: Trends and Innovations in 2025

The ecommerce omnichannel landscape is experiencing unprecedented transformation as businesses adapt to evolving customer expectations and technological

Kaustuv Dwivedi | Aug 26, 2025

Top 7 Benefits of Customer Loyalty Programs for Ecommerce Businesses

While the pursuit of new customers dominates marketing conversations, the numbers reveal a different truth: customer retention delivers 5 to 25 times

Kaustuv Dwivedi | Aug 20, 2025

Top Re-Engagement Email Examples To Win Back Customers

People stop opening your emails. That does not mean they left for good. Re-engagement emails give you a way back.

Manisha Kumari | Aug 12, 2025

Ecommerce Loyalty Programs: Best Practices and Trends for 2025

With so many ecommerce options available, customers can switch brands with a single click. In 2025, simply offering discounts will no longer be enough to keep them

Srinivas Gurram | Aug 05, 2025

What Is FOMO Marketing? How to Use Real-Time Notifications to Boost Sales

FOMO marketing, short for “fear of missing out” marketing, is a dynamic strategy that taps into the universal human instinct to avoid losing out on valuable opportunities.

Kaustuv Dwivedi | Aug 01, 2025

Top 15 SaaS Customer Success KPIs to Track in 2025

With global SaaS revenues projected to exceed $232 billion in 2025, customer success has evolved from a support function to a strategic growth engine that directly

Kaustuv Dwivedi | Jul 29, 2025

What Is RFM Analysis & How It Transforms Customer Segmentation Strategy

RFM Analysis: Transforming Customer Segmentation Strategy

It's imperative to know your customers for consistent business growth, and to do that, start by effectively examining what they do, not just who they are.

Manisha Kumari | Jul 24, 2025

5 Ways to Re-engage Inactive Users in BFSI

As the number of applications continues to grow for consumers, it becomes difficult for companies to acquire and retain users. Mobile users want an easy and fast experience yet powerful and engaging enough to satisfy

Srinivas Gurram | Jul 22, 2025

What Are Power Users & Why Are They Critical for Your Business Growth

Did you know that just 20% of users often account for 80% of your engagement and revenue? These top-tier individuals, usually referred to as power users

Srinivas Gurram | Jul 17, 2025