Blog

We all know that a one-size-fits-all marketing strategy is no longer a best practice. Every customer is unique. When we define a customer, the persona includes user interests, behavior, device variability

Ravi Vaka | Mar 11, 2021

People prefer to receive relevant and exciting notifications’. That’s precisely why they subscribed to you in the first place. Smart marketers have known for a while that people rely on emotions rather than hardcore information

Ravi Vaka | Mar 10, 2021

Customer behavior across industries is changing due to technological advances. With changing times, customer expectations, especially from the insurance industry, have evolved and compelled insurers to revamp their product and services.

Ravi Vaka | Feb 24, 2021

Drive users to exhibit the desired behavior by completing the onboarding steps that may include registration, Updating their profile, Making their first purchase, etc

Ravi Vaka | Feb 22, 2021

In recent years user engagement has been the core of marketing and business activities. More money is being invested in improving user experiences than any marketing channel

Ravi Vaka | Feb 15, 2021

New features are like food to the product’s soul, well crafted by developers to thrive in the competitive market. Developing a new feature is just the tip of the iceberg

Upshot.ai Team | Feb 08, 2021

When it comes to ensuring greater engagement and retention for your digital product, few strategies can be as effective as gamification

Ravi Vaka | Jan 28, 2021

Omnichannel might look like a new term, but what if I say we are experiencing it in our daily lives? Yes, with a lot of technological advancements happening around, omnichannel experiences have become an integral part of our lives

Ravi Vaka | Jan 28, 2021

Customer churn is the most important aspect to watch out for. Each business deals with it differently; some immediately start acquisition campaigns to acquire new users and replace the loss

Ravi Vaka | Jan 27, 2021

Mobile app metrics tell you about your app's performance and keep you informed of the retention, engagement, conversion, and revenue generation performances

Ravi Vaka | Jan 15, 2021

The Software as a Service (SaaS) market has grown considerably over the past few years. It is expected to expand as more individuals and corporations become aware of SaaS’s varied range of benefits

Upshot.ai Team | Dec 23, 2020

The app market has become more competitive over the years, and businesses are finding it challenging to get their app into the limelight and position their app in the go-to-market

Upshot.ai Team | Dec 15, 2020