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Kaustuv Dwivedi
Kaustuv Dwivedi November 1, 2022

It’s that time of year again when everyone wants to shop online and make the most of the blockbuster deals. It is the most profitable time of the year for eCommerce brands as eCommerce sales skyrocket, and so it is the perfect time for your eCommerce brand to gear up and get a head start to make the most of this festive season.

But with so much competition, it is essential to establish your ground by having a strong online presence and paying attention to every aspect of your eCommerce site. We’ve put together a list of hacks that can help boost your eCommerce sales this holiday season, regardless of how big or small your business is.

Black Friday Marketing Strategy: Where to Start?

As an eCommerce brand, you would probably be feeling the pressure to bring in huge customers and skyrocket your sales. The point of focus while getting your eCommerce platform festive-ready should be customer experience.

Nykaa launches its Pink Friday sales to boost its eCommerce sales
Source: Nykaa

When looking for a marketing strategy for Black Friday, you might think, “what should I do?”

It can take a lot of work to figure out where to start. Well, we’ve got your back!

  • Always start with your customers. What are they asking for? What do they need? How can you provide it?
  • Think about your brand voice and tone of voice. Are you clear and consistent about what people can expect from your business?
  • Get some feedback from customers about what they want from you this holiday season!

With that in mind, here are some hacks you can use to boost your eCommerce sales this holiday season.

1. Early access to reward users

You can reward your users with early access to your products or services. This is a great way to increase sales, build loyalty, and drive brand awareness and customer loyalty.

Hacks to create effective rewards:

  • Reward them with an Early Trial offer, so they can try out the product without paying anything upfront. This will give you a chance to get extra sales during the festive season, which means more money in your pocket next year!
  • Offer discounts when they purchase multiple items within a specific period (for example: if someone purchases four items within 24 hours of each other). This will encourage people to purchase multiple items simultaneously because it saves them money on shipping costs, so everyone wins!

Amazon enables early access for its prime users during its sales
Source: Amazon Prime

2. Email marketing campaigns

Email marketing is a great way to get your brand in front of your customers. It’s also cost-effective to build relationships with them and drive sales.

You can build a mailing list by offering discounts and deals for signing up prior to the Black Friday Sale. This will help you throughout the holiday season, giving you another way to reach potential customers. 

The frequency of your marketing emails is crucial to success. Although users expect more emails during the holiday season, bombarding them with too many will just result in a large number of users unsubscribing or blocking your emails.

Email marketing campaigns can help increase engagement, drive traffic, and convert visitors into buyers.

3. Push notifications

Push notifications are one of the best ways to keep your customers engaged and ensure they get all the great deals. They’re also a great way to get new customers into your store, especially if you have a limited number of inventory items available.

Here’s how push notifications work: When someone downloads an app or uses an app that allows them to receive push notifications (like Facebook Messenger), their device will automatically send out updates at specific intervals, think hourly or even daily, to alert consumers about new deals, sales events, and other relevant news. 

Push notifications are a great way for eCommerce brands to attract the attention of customers

This can be a lifesaver for businesses that rely heavily on social media marketing because it allows them access directly from customers’ phones without having them log into their accounts first!

4. Increase your retargeting spending

When it comes to increasing your retargeting spending, you have a few options. The first is to increase your budget and allocate more toward retargeting campaigns. You can do this by cutting back on other marketing areas or adding more ad spend into the mix.

The second option is to change how you’re sending people through the funnel with ads that don’t quite fit their needs on any other platform (like Facebook). This may be an effective way of getting them interested in your selling. 

5. Infuse Gamification into your app 

Gamification is taking the essence of what makes games fun, fascinating, and addicting and then adding it to non-gaming contexts from the real world.

The eCommerce market is on the rise, with immense competition and more choices for consumers in the same segment. Combine this with the shrinking attention span of users, and marketers have to think of innovative ways of keeping their users engaged on their platforms.

Gamification in eCommerce includes game-like features in an eCommerce app or website to make the shopping experience more fun and entertaining for its users.

Now your question would be: Why is Gamification needed in eCommerce apps, and why does it work?

The answer is simple!

Try and remember the last time you won something. How did it make you feel? Winning any game-like simulation gives us pleasure. Games tap into the competitive nature of humans.

Winning things unexpectedly makes people feel good. If the customer enjoys the app experience, it increases user engagement, retention, and satisfaction. It also boosts sales and attracts new customers to the brand by using different motivators, both hidden and visible. Linking the user’s goals with the eCommerce business’s objectives fosters an entirely new experience, which is both valuable and enjoyable.

An average user receives around 46 notifications daily, and over 40% are from eCommerce brands. So just having a push notification system in place doesn’t make your app stand out from the rest.

Spin-a-wheel is a great gamification tactic to make users engage more with the shopping platform.

Elements like points, badges, leaderboards, and offers incentivize customers to share their winnings with friends and family. Customer “bragging” about their winnings helps increase word-of-mouth marketing and motivates others to join the eCommerce brand. The idea is to turn shopping into a habit and drive a behavior change in the users to make them spend more time on your eCommerce platform.

To know more about how Gamification can transform your app’s success, Check out our guide on Future of Gamification: Ecommerce Edition, 2022

Christmas marketing strategy: Best practices

The Christmas marketing strategy is one of the best practices for boosting eCommerce sales during this festive season. You can increase your conversion rate and generate higher revenues. 

Here are some practical Christmas marketing ideas:

  • Make sure you have a strong brand awareness before Christmas starts. It will help you in getting more visitors to your website, which in turn increases sales. In addition, they will also be able to find out about other products or services offered by you that might interest them even more than what they were searching for initially!
  • Start a special Christmas offer. It will help you get more visitors to your website and increase sales by making your product or service even more affordable. You can also use this opportunity to promote other products or services you offer that might interest them even more than what they initially searched for!

Conclusion

The festive season is here; you know what that means: SALES! People want to buy gifts for their loved ones, companies want to make as much money as possible, and everyone wants a burst in the economy. Christmas is around the corner too, and online retail sales have already started. 

Now is the time to start if you’re still planning your holiday marketing strategy! With several hacks outlined above, all it takes is some creativity on your part or just following our advice from above. Then we guarantee those extra sales will roll in sooner than later! You don’t want to be left behind in this competitive market, and by implementing even just a few of these hacks into your marketing plans, you’ll be well on your way toward boosting your sales this holiday season.

The Upshot.ai Advantage

As you can see, there are many ways you can use gamification to increase your sales. Moreover, there is no one size that fits all strategy for businesses. Instead, we can help you find relevant and effective strategies to boost your eCommerce engagement and sales. The strategy that serves your store best will depend on multiple factors, and Upshot.ai can help you close down the best approach leading to your product success. 

Gamification strategies can be incorporated into any eCommerce business for an extraordinary customer experience. If you are interested in exploring the possibilities of incorporating these strategies into your business, contact us!

Combining gamification with e-commerce allows companies to improve their sales and boost ROI, but what is the secret formula? Talk to our engagement consultants today. 

Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.

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