In recent years, there has been a significant surge in the popularity of EdTech platforms. As digitalization continues to advance rapidly, the global EdTech industry is expected to reach an estimated $181 billion by 2025 with a CAGR of 16%.
However, despite this exponential growth, enhancing learning engagement and reducing churn rates remain significant challenges for many EdTech platforms.
To address these challenges, EdTech platforms are continuously looking for ways to engage their users and keep them coming back for more. One of the most effective methods for doing so is through push notifications.
This blog will cover what EdTech push notifications are and some examples of EdTech push notification templates that actually work.Download for Free: EdTech Push Notification Templates that Actually Work!
What are Push Notifications?
Push notifications are an incredibly effective way for app marketers to engage and retain users. They are small, eye-catching pop-up messages on the app’s lock screen or notification tray. They can alert users about important updates, promotions, or reminders, even appearing when the app isn’t open.
Push notifications are best for sending timely and relevant messages to users, as they can be triggered based on their activity, time, and location.
Push notifications comprise two main elements:
1) A title: The title is a brief phrase that describes the purpose of the notification
2) A message: The message is the content of the notification displayed to the user.
Push notifications are a vital tool for EdTech platforms, providing a convenient way for educational apps and platforms to keep their users informed and engaged.Download for Free: EdTech Push Notification Templates that Actually Work!
For example, they can be used to remind students of upcoming assignments or exams, alert them on new content or course materials that have been added to the platform, encourage engagement by highlighting achievements or milestones, etc.
EdTech Push Notification Templates that Actually Work!
1. Onboarding Push Notification
EdTech push notifications that help in onboarding can provide guidance and support to new users, aiding them to navigate the platform and discover its features and functionalities.
These templates motivate learners to engage with the platform and take advantage of its resources by highlighting the benefits of learning and the value of the platform.
|Title||Welcome to the app [username]!|
|Text||We are glad to have you on board! Tap here to discover the app|
2. Update Push Notifications
Update push notifications can be an effective way to keep users of an EdTech platform informed and engaged. They can ensure that users know essential updates and changes and encourage them to use the platform more frequently.
An update could be adding new material, changes in the course or session timings, etc.
|Title||New update on your [course]|
|Text||A new lesson is now available in your [course]. Check it out and continue your learning journey|
3. Progress Update Push Notifications
Progress update push notifications keep learners updated on their progress in a course or learning program. For example, updates on completed assignments, grades achieved, milestones reached, and overall progress made in the course.
It is the best way to keep students engaged and motivated in their learning journey by giving them regular feedback and recognition for their efforts.
|Text||You have completed your [course]. Download your certificate of completion now|
4. Personalized Push Notifications
EdTech platforms can send personalized push notifications to individual learners with recommendations for courses, exercises, or other content relevant to their interests and skill levels.
It can help EdTech platforms to engage and improve learners’ experience. The message should be customized to address the user by name and include personalized content based on their profile or behaviour patterns.
|Title||Hi [student name]|
|Text||We noticed you haven’t completed [course/assignment/task] yet. Don’t worry. We’re here to help!|
5. Triggered Push Notifications
These notifications are sent based on specific actions taken by learners. For example, learners who miss an assignment or fail a quiz can be sent a push notification of the due date or quiz score.
This notification type helps improve learner engagement and satisfaction by providing timely and personalized reminders.
|Text||Hey [user name]! You have earned a new badge for completing a milestone in your [course]. Keep up the good work|
Push notifications are a potent and versatile tool for EdTech businesses. With the right marketing strategy and creative templates, these notifications can attract potential customers and keep existing customers engaged and interested.
When crafting a marketing strategy around push notifications, it’s essential to use the mentioned templates and customize them according to your learners’ behaviour and marketing goals. To ensure the effectiveness of your push notifications, consider using a tool with segmentation, journey builder, data management, and analytics features.
By striking the right balance and leveraging the power of EdTech push notifications, apps can help improve student outcomes and make learning more accessible and enjoyable.
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