The pandemic is almost over, but the OTT fever is here to stay. It is almost second nature for us to want to watch something while doing a mundane task like eating or traveling. We consume over 38 hours of content each month and spend nearly a whole workweek watching videos on mobile apps.
Research shows that the media revenue from OTT is expected to surpass $210 billion by 2026. This is nearly double the revenue in 2020, which was $106 billion. But with OTT giants like Amazon Prime and Netflix dominating the market, how can other OTT platforms look to gain popularity and hope to get a slice of the viewers’ 24-hour day?
The answer is OTT Push Notification Templates!
In this blog, we discuss what OTT push notifications are and outline effective OTT push notification templates that you can use on your platform to boost your viewer engagement.
What are OTT Push Notifications?
Before jumping into OTT push notification templates, let’s discuss what OTT is.
OTT (Over-The-Top) is a direct-to-consumer video content platform with premium content and a superior experience for customers to stream on-demand, like Netflix, Disney+, Prime, Hulu, etc.
OTT platforms are giving consumers the power of television with the agility, scale, and inventions of the internet. Simply put, it has given consumers the power to choose which products or services they wish to pay for.
These OTT platforms not only extend the reach of existing content to new audiences but also increase audience engagement with new content experiences.
Now, let’s talk about OTT Push Notifications!
OTT push notifications, like OTT In-app messages, are short messages that appear on users’ devices, such as smartphones, tablets, or computers, even when they are not actively using the application.
These OTT push notification templates are designed to grab users’ attention and provide timely information or reminders about new content on the platform, personalized recommendations curated for the audience, promotions, updates, or other relevant announcements.
OTT push notifications aim to drive user engagement, increase app or platform usage, and ultimately enhance the overall user experience.
By delivering targeted and compelling messages, OTT platforms aim to keep users informed and interested, encouraging them to take specific actions such as watching a new episode, exploring recommended content, or subscribing to a service.
It’s essential for OTT providers to carefully craft push strategies to strike a balance between engaging users and avoiding overwhelming them with excessive or irrelevant notifications. Effective OTT push notifications can capture users’ attention and drive them back to the platform for continued engagement and enjoyment.
Learn about Push Notification Strategies that Increase App Engagement in 2023!
Benefits of using OTT Push Notifications
1. Real-Time Updates
OTT push notifications provide instant and real-time updates to users. Users can receive notifications about new episodes, live events, or personalized recommendations as soon as they are available. It helps users stay informed and up-to-date with the content they are interested in.
2. Enhanced User Engagement
Push notifications serve as a direct communication channel between OTT platforms and users. They help increase user engagement by reminding them to watch new episodes, suggesting relevant content, or notifying them about time-sensitive promotions or events. By keeping users engaged, OTT platforms can build loyalty and encourage repeat usage by keeping users engaged.
Download for Free: Redefining Prime Time: Engagement Strategies for OTT Success3. Personalization and Customization
Push notifications can be personalized based on user preferences, viewing history, and behavior. Platforms can deliver targeted notifications that align with each user’s interests, increasing the chances of capturing their attention and driving them back to the platform.
4. Increased App Usage and Retention
Push notifications act as a reminder for users to open the OTT app and consume content. By sending timely and relevant notifications, platforms can increase app usage and encourage users to explore more content. This, in turn, improves user retention and reduces churn.
5. Promotional Opportunities
OTT push notifications provide a channel for promoting new shows, exclusive content, special offers, or subscription upgrades. Platforms can use notifications to drive conversions, upsells, or cross-sells, generating additional revenue streams.
6. Targeted Communication
OTT push notifications allow platforms to segment their user base and send targeted messages to specific user groups. It enables them to tailor notifications based on factors such as user preferences, location, language, or subscription level, ensuring that users receive notifications that are most relevant to them.
Curious about How to Maximize Engagement on your OTT Platform?
OTT Push Notification Templates that Actually Work!
1. New Content Release
This template notifies users about new content releases, creating anticipation and excitement. By informing them that a new episode or show is available, it encourages users to stream it immediately, thereby increasing engagement and driving viewership.
| Title | Your Binge-Worthy Fix Just Arrived! / Your Favorite Show Strikes Again! |
|---|---|
| Message | Watch the latest episodes of [show name] now! |
2. Limited-Time Offer
By leveraging the concept of scarcity, this template creates a sense of urgency and motivates users to take advantage of a limited-time discount or offer. It appeals to their desire to save money and enjoy exclusive benefits, increasing conversions and driving subscriptions.
| Title | Unlock the VIP Experience! |
|---|---|
| Message | 50% Off All Subscriptions! Upgrade now for exclusive content and ad-free streaming! |
Understand how OTT Platforms are Using Gamification as an Engagement Strategy
3. Personalized Recommendation
This notification leverages user data and viewing history to provide personalized content recommendations. Suggesting shows or movies that align with their interests enhances the user experience, increases relevance, and encourages users to discover new content, leading to increased engagement and longer viewing sessions.
| Title | We’ve Found Your Next Must-Watch Series |
|---|---|
| Message | Brace yourself for [Series Name] – It’s your perfect match! |
4. Exclusive Sneak Peek
One of the most commonly used OTT push notification templates, this notification offers users an exclusive preview or teaser of an upcoming series or movie. It generates curiosity and excitement, enticing users to mark their calendars and anticipate the premiere. Creating a sense of exclusivity fosters engagement and encourages users to stay connected with your platform.
| Title | Be the First to Witness [Upcoming Show/Movie Title] |
|---|---|
| Message | Catch an exclusive sneak peek that will leave you craving for more. |
5. New Feature Announcement
This template informs users about new features or updates in your OTT platform. Highlighting the value, these features encourage users to update their app, explore the new capabilities, and engage more deeply with your platform.
| Title | We have a Game-Changing addition for you! |
|---|---|
| Message | Discover [Feature] and enhance your streaming experience today. |
Download for Free: OTT Push Notification Templates that Actually Work!
Conclusion
With consumers spending an increasing amount of time watching content on OTT platforms, it has become crucial for OTT providers to find effective ways to capture and retain viewers’ attention. OTT push notifications offer a powerful tool to engage users, drive app usage, and enhance the overall user experience.
By leveraging OTT push notifications, platforms can deliver real-time updates, personalized recommendations, exclusive sneak peeks, and reminders about new releases, among other engaging content. These notifications serve as a direct communication channel, allowing platforms to stay connected with users and provide timely and relevant information that keeps them engaged.
As the OTT industry continues to grow and evolve, leveraging the power of push notifications will be essential for platforms to stand out, gain popularity, and secure a slice of viewers’ valuable time. By embracing the potential of OTT push notifications, platforms can create a seamless and engaging user experience, keeping viewers connected and entertained in the ever-expanding world of streaming content.
How can we help? Join the Revolution!
At this point, you might be wondering, “These templates sound incredible, but how do I implement them?” That’s where Upshot.ai comes into the picture.
- Personalization at Scale: With our intelligent customer segmentation and personalization tools, Upshot.ai enables you to create hyper-personalized experiences. It’s like having a one-on-one conversation with each of your customers, no matter how big your audience is.
- User Experience Mastery: Our seamless integration and user-friendly interfaces mean that providing a smooth user experience is no longer a mountainous task. You can design and tweak customer journeys that feel natural, enjoyable, and effortless.
- Gamification Unleashed: Looking to turn engagement into a fun game? Upshot.ai’s gamification tools allow you to design engaging challenges, badges, and rewards that keep customers coming back for more.
- Omnichannel Communication Hub: Be everywhere your customers are with our robust omnichannel communication platform. Keep the conversation flowing seamlessly across platforms, ensuring a consistent and engaging brand voice.
- Onboarding Brilliance: From the first hello to the successful conversion, Upshot.ai’s onboarding tools guide your users through the process with ease and style, all while keeping it personalized and engaging.
- Rewards & Incentives Reinvented: Tailor-made reward systems, easy-to-implement referral programs, and incentives that resonate with your brand – Upshot.ai’s reward and loyalty tools have it all covered.
- Analytics and Insights: Monitor, analyze, and adapt with real-time analytics and insights. Understand what wows your customers and continuously evolve your strategies with Upshot.ai’s powerful analytical tools.
Upshot.ai isn’t just a platform; it’s a partner in your quest to redefine the customer experience. With our comprehensive suite of tools, seasoned expertise, and customer-first approach, we stand with you in your mission to WOW your customers in 2023 and beyond.
Ready to take the plunge? Let’s turn the ordinary into the extraordinary together. Book a demo, and let’s get started! 🚀
Follow @upshot_ai