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Srinivas Gurram
Srinivas Gurram June 21, 2022

With the advancement of digital technology, the EdTech industry has been growing steadily over the past few years. The unprecedented covid-19 resulted in a sudden growth in online learning and became the major driver of EdTech development. 

However, online learning through EdTech apps is a new shift for many students, and they are less habituated and motivated to engage with the platforms.

On the other hand, with many online learning applications and amazing offers, it has become difficult for learners to stick to one application. As a result, EdTech companies are seeing a decrease in student engagement and lower retention rates. 

In this article, you will learn the ways to improve user engagement and retention in EdTech

Why is it important?

Customer engagement is a desirable behavior that improves the brand’s overall performance. In the days of the competitive business world, it is essential to have a solid customer engagement strategy for the following reasons

  • Acquiring a new user is more costly than retaining
  • It can turn the visitors into loyal customers
  • It maintains an engaging relationship with users leads to stickiness 
  • Reduces the user’s churn rate
  • Creates more revenue

Ways to improve user engagement and retention in EdTech:

The EdTech industry has been one of the most competitive and valuable markets in recent years. To derive value from your users, you must effectively engage them to achieve a long-term relationship with them. EdTech platforms need to make sure they plan their customer engagement strategies. Here are some effective user engagement and retention strategies for EdTech platforms.

Understand user behavior

The more you know about your users, the better equipped you are to make intelligent decisions. Use data analytics tools to collect your user details based on activities and app interactions.

Collect and analyze the data to understand students’ behavior and learning patterns. It also helps in identifying which students are struggling and need extra support.

Divide the data into segments to identify engagement gaps and areas to improve. To improve their engagement with the platform, personalize their learning experience by addressing the learning gaps, which can help them improve their academic performance. 

With personalization, learners are more likely to engage with the platform as it boosts their trust in the product and encourages them to engage with it.

Create an effective user onboarding process

An effective user onboarding process is essential for your product to create a seamless user experience. Few implementations are more effective than this when it comes to winning over your users. 

Creating a better onboarding process helps new users understand and experience how your product enables them to achieve their educational goals.

By using onboarding tools such as tutorials and screen tips, users need not think deeply about what to do next. These tools guide users through the onboarding process by clarifying the following steps and presenting the correct information at the right time to keep the momentum with the platform.

This way, you can conduct the complete KYC of your user and can showcase your app features and benefits. It makes it easy for learners to utilize the app completely.

Use push and in-app notifications

Push and in-app notifications are a great way to drive user engagement. These are short messages that pop up on the user’s mobile device and nudge them to take some action. The most significant benefit of the notification strategy is that it enables your EdTech platform to reach its users when they are not using it. 

These notifications serve as a quick communication channel enabling EdTech platforms to convey messages, offers, and other relevant information about the product. It increases an app’s view and open rates up to 20-25 times more than other engagement tools. For students, it is a reminder to view courses and exam updates and complete the pending tasks.

EdTech brands can leverage push and in-app notifications to send course updates and alerts to their users. 

You can also use notifications to 

  • Send course updates
  • Retarget prospects and customers
  • Upsell and cross-sell relevant courses
  • Convey offers and discounts

Use gamification techniques

Gamification is one of the most popular EdTech engagement techniques used by various educational platforms. It makes the learning process more interactive and fun. 

Adding gaming elements into the learning environment enhances learners’ motivation, problem-solving abilities, and social skills such as communication. It can explain complex concepts in a better understanding way through visualizations and examples. This kind of approach motivates learners to study consistently and memorize more information.

Tasks, instant feedback through quizzes, and in-between rewards raise natural curiosity among the learners and motivate them to track their progress, helping them understand they are moving in the right direction and keep learning. Implementing leaderboards and points can encourage learners’ interactions through competition and cooperation. 

Gamification features like quizzes, mini-games, badges, rewards, and leaderboards are the most effective tools to improve learner engagement and retention in EdTech. 

Gather Feedback

User feedback is the best source of insights that will help you improve learner engagement. It allows you to solve the issues that learners are facing and work on the things that bother learners while engaging with the platform. Use feedback surveys and opinion polls that allow them to leave direct feedback and share opinions about their learning experience and course.

Additionally, provide frequent feedback to learners. They are more likely to retain and continue learning when receiving positive feedback from course instructors and peers. It helps learners focus on the areas for improvement and creates an association between instructors and learners—design progress bars and milestones that encourage learners to complete the assigned tasks.

Wrapping up

With the increase in digital learning, people of different ages show interest in education. Students, graduates, and professionals are trying EdTech platforms to gain knowledge and acquire new skills.

Engaging them with your platform is achievable when you deliver a better user experience. Boost your user experience by using these successful strategies.

How Upshot.ai can help your EdTech app?

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve product adoption and conversions.

With the help of upshot.ai, unlock all the benefits of world-class talents and technology capabilities to develop a gamified product. With Upshot.ai, digital app owners can enhance their user experiences with pre-built gamification features such as badges, mini-games, rewards, and trivia etc.,  It can provide personalized insights, actionable recommendations, and contextual nudges designed to deepen your relationship with the users.

Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.

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