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Srinivas Gurram
Srinivas Gurram August 25, 2022

Over the past decade, we have seen a significant rise in the use of digital agriculture. Agritech is a massive step toward more productive farming, and farmer engagement is a big part of it. It allows farmers to optimize their efforts, lower costs, make informed decisions, and ensure a successful harvest. 

According to a report by Zion, the global smart agriculture market will grow by over $15 billion by 2025. It is more important now than ever to analyze how engaged farmers are with agribusinesses. If you are thinking about farmer engagement in agritech, this article is for you.

Farmer Engagement in Agritech

With its size and fragmented nature, agriculture is one of the world’s largest industries. For decades, farming has relied on conventional techniques to optimize yield and reduce risk. 

Today, farming is different from how it used to be due to innovative changes and transformations. Technology is revolutionizing the agriculture ecosystem by providing high-tech services like agritech platforms. These platforms offer farmers modern farming methods, weather forecasting reports, analyzing market demand, promoting sustainable practices, and reducing costs.

The concept of ‘agritech’ is a collection of methods, procedures, and techniques for gathering information about crops and livestock and applying it to increase efficiency, optimize yield, and improve agricultural productivity.

Agritech makes smart use of the internet and advanced technology to provide farmers with real-time information about their crops and livestock. Farmers can use it to make better decisions about what to plant, when to apply pesticides and fertilizers, and how often a particular species should be bred. These platforms also help farmers escape the complexities of their day-to-day operations and channel their efforts toward more profitable endeavors.

Farmers’ engagement in agritech will help improve productivity and yields, which is an advantage over the traditional way of farming. And also allows farmers (sellers) and buyers to facilitate trades using mobile applications without intermediaries. As a result, there is complete transparency and an opportunity for farmers to receive the actual value of their harvests. 

Four Ways to Create Farmer Engagement in Agritech

Farmers can now combine hard work with smart approaches thanks to the emergence of agritech platforms, which are revolutionizing the agricultural ecology. It is equally important to engage your users on the platforms and maintain a long-term relationship with them. 

1. Create an Interactive Onboarding Experience

A well-designed onboarding experience is important for farmer engagement. The early stages of the app’s engagement will help you stay connected to your customers and positively impact increasing conversion.

Make your app simple and easy to use by creating step-by-step guided tutorials and screen tips. These will help create a great first impression and allow farmers to understand how your app benefits them fully. 

2. Personalize the Communication

Farmers will likely consume products, buy them, and engage with agritech apps if the app is personalized. They also prefer personalization over standardized content as it has better engagement.

Digital interactions in the agritech industry should complement the role of the farmer. Farmers have traditionally relied on human interactions to get their questions answered. They have a personal relationship with their farms. That’s why they are passionate about what they do and willing to spend money on the tools needed for growing food. They appreciate personalized content customized according to location and language – in spoken or written form.

3. Use Push Notifications to Trigger

Push notifications are a great way to keep users engaged. They can give farmers more information about what’s happening, remind them about timely events, and notify them about new data.

A customized strategy is needed to engage farmers, who are crucial to agritech’s digital transformation. You can communicate with the farmer about your product offerings using push notifications. It effectively delivers relevant and valuable information to users and enables you to interact with them continuously.

Guide: Farmer Engagement Techniques on Agri Digital Platforms

4. Leverage Social Media for Better Engagement

Social media is a global phenomenon that allows for the instantaneous flow of information from one person to another. It offers an open platform where farmers and agritech enthusiasts can share their knowledge and experiences. 

Agritech platforms can leverage the interactive interface of social media channels to create a one-stop destination for niche agricultural communities to get reliable suggestions from industry experts. It offers an important service to farmers in developing countries by providing them with information on the latest agricultural practices, modern-day farming techniques, and upcoming agricultural events. 

Farmer Engagement Techniques on Agri Digital Platforms

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Agritech Apps that got it Right!

1. FarmRise

FarmRise, an Indian farmer community app powered by Bayer, is designed to optimize resources, increase yields, and maximize profitability. The onboarding process is simple and educational, making it easier for the target audience (farmers) to understand how to use the app.

FarmRise app, FarmRise app onboarding

2. Farm 21

Farm 21, a Netherlands agritech app, allows farmers and crop consultants to save and share field scouting data. Create growth, disease, insect, water, weed, and other reports to track crops during the season.

In this platform, everything is stored in one place, making it easy to share findings with your crop adviser, producer, and clients.

Farm 21 agritech app

Conclusion

Although different agritech apps exist that address various issues, they assist farmers in working more efficiently and producing excellent outcomes. The agritech platforms should prioritize farmer engagement strategies instead of just innovation. Otherwise, it will be difficult for farmers and agritech to grow together. 

Design a farmer-engagement strategy that works from the ground up to support the agricultural sector’s comprehensive development.

The Upshot.ai Advantage 

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve product adoption and conversions.

With Upshot.ai, eCommerce, finance, ed-tech, and healthcare firms can drive mobile app engagement. It can provide personalized insights, actionable recommendations, and contextual nudges designed to deepen its relationship with its users. 

Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.

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