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Architaa Pandey
Architaa Pandey October 4, 2023

The roar of the crowd, the thrill of the game, and the unity of a nation – the ICC Cricket World Cup 2023 is not just a sporting event; it’s a cultural phenomenon in India. Amidst this cricket frenzy, brands have a golden opportunity to amplify their customer engagement manifold. Leveraging the cricket mania, especially through gamification, can help brands create memorable experiences and foster a deeper connection with their audience.

The upcoming Cricket World Cup 2023 presents a great opportunity for brands to bolster their online customer engagement, especially within their websites and apps. The cricket euphoria, coupled with smart engagement strategies, can help brands hit a home run in creating a buzzing online community. 

It’s about creating memorable experiences that echo the excitement on the cricket field, right onto the brand’s digital platforms. Through thoughtful strategies and engaging cricket-themed campaigns, brands can truly hit a six in the digital customer engagement game this cricket season.

Cricket World Cup 2023

Here’s how brands can smartly ride the cricket tide to boost their digital platforms’ user engagement.

Gamification

  • Cricket Quizzes and Trivia: Keep users engaged and returning for more by hosting regular quizzes and trivia contests on websites or apps. Rewards for participation or correct answers can further enhance engagement.

Gamification in OTT

  • Predict & Win Contests: Engage users by running ‘Predict & Win’ contests where they can predict match outcomes to win discounts or exclusive offers.

Predict & Win offers to boost customer engagement in cricket world cup 2023

  • Fantasy Cricket Leagues: By integrating fantasy cricket leagues within apps, brands can immerse users in a competitive yet fun environment. Platforms like Dream11 have reaped immense engagement through fantasy cricket, showing the potential it holds.

Real-Time Updates

  • Live Score Features: Incorporating live score features within apps or websites can keep users glued to the platform.

  • Leverage Push Notifications: Push notifications can provide real-time updates on scores, wickets, and other crucial moments in a match. This can keep the users connected to the game and the app/website.

Push notifications used to increase customer engagement

  • Real-Time Offers: Launch real-time offers or discounts on crucial match events, like when a player hits a century or takes a wicket. For instance, a food delivery app could offer discounts every time their favorite team hits a six.

Match Day Mania at Swiggy

Interactive Campaigns

  • Polls and Opinions: Run opinion polls on match outcomes, player performances, etc., to keep the conversation going.

  • Cricket Challenges: Create fun cricket challenges or contests that encourage users to participate and share their entries.

  • Encourage Participation: Use in-app messages to encourage users to participate in cricket-related quizzes, contests, or discussions within the app/website.

Personalized Experiences

  • Customized Notifications: Send personalized notifications based on user’s preferences or behaviors, like notifying them about offers during the matches of their favorite teams.

  • Tailored Cricket Content: Offer tailored content, such as articles, videos, or analysis, based on the teams or players users follow.

Cricket-Themed Interface

  • Themed Layouts and Graphics: Redesign the app or website interface with cricket-themed layouts and graphics during the World Cup season to entice cricket fans.

Exclusive Memberships or Subscriptions:

  • Cricket Passes: Offer exclusive memberships or subscriptions, like a ‘Cricket Pass,’ providing access to unique features, discounts, or content during the World Cup.

  • Loyalty Programs: Reward loyal users with exclusive discounts or access to exclusive content, which will increase customer loyalty and retention.

The Cricket World Cup 2023 is not just a cricketing extravaganza but a chance for brands to significantly boost their online engagement. By embracing the cricket fever and intertwining it with fun, interactive, and gamified experiences, brands can create a playground where fans can celebrate the sport while interacting with the brand.

The essence is to create a space where the thrill of cricket resonates with every click and swipe on the brand’s digital platform. Real-time updates, cricket quizzes, and themed interfaces are just a few ways to ignite the cricket spark among the digital audience. And as the matches unfold, these platforms can become the go-to spaces for fans to share their passion, predictions, and opinions.

How can we help? The Upshot.ai Advantage

Upshot.ai, with its advanced customer engagement and gamification services, stands as a robust ally for brands looking to capitalize on the Cricket World Cup 2023 fever.

Here’s how Upshot.ai can elevate your engagement game during this cricket season:

1. Customized Gamification

Upshot.ai can help design and implement cricket-themed gamification strategies like quizzes, and contests within your app or website, encouraging users to interact and engage more during the cricket season.

2. Customer Engagement

Utilize Upshot.ai’s engagement tools, like push notifications and in-app messages, to send out score updates, match alerts, or real-time offers, keeping your users informed and engaged as the cricket action unfolds.

3. Personalized Notifications

Upshot.ai’s intelligent segmentation and personalized notification services ensure that the right message reaches the right user at the right time. Be it updates about their favorite teams or special offers during match days; personalized engagement is key to retaining user interest.

4. Data-Driven Insights

Utilize the rich analytics provided by Upshot.ai to understand user behavior and preferences. These insights can be invaluable in tailoring your cricket-themed campaigns and offers for maximum engagement.

5. User Rewards Program

Design and manage a rewards program where users can earn points or rewards by participating in cricket-related activities on your platform. Upshot.ai’s comprehensive rewards management system makes it easy to track and manage such programs.

6. Feedback Loops

Collect feedback from your users through surveys or feedback forms powered by Upshot.ai to understand their experience and expectations, helping you continually optimize your engagement strategies.

7. Omnichannel Engagement through Journey Builders

Leverage Upshot.ai’s omnichannel engagement capabilities and journey builder to provide a cohesive and engaging user experience across all digital touchpoints, be it your website, app, or social media platforms.

Upshot.ai empowers brands to not just ride the wave of cricket enthusiasm but to steer the engagement in a way that fosters a lasting relationship with the audience, ensuring a winning streak in customer engagement this Cricket World Cup 2023.

Ready to take the plunge? Let’s turn the ordinary into the extraordinary together. Book a demo, and let’s get started! 🚀

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