Customer Engagement content
Introducing Upshot.ai Lite: Customer Engagement Made Simple
Are you ready to transform everyday users into loyal advocates without the usual complexity?
Srinivas Gurram | Jun 16, 2026
Diwali Bonanza: Optimizing Push Notifications for Festive Offers
Lights, sweets, and a riot of colors – it’s that time of the year again! Diwali, the festival of lights, is one of the most vibrant and celebrated festivals in India
Manisha Kumari | Sep 16, 2025
Top Re-Engagement Email Examples To Win Back Customers
People stop opening your emails. That does not mean they left for good. Re-engagement emails give you a way back.
Manisha Kumari | Aug 12, 2025
RFM Analysis: Transforming Customer Segmentation Strategy
It's imperative to know your customers for consistent business growth, and to do that, start by effectively examining what they do, not just who they are.
Manisha Kumari | Jul 24, 2025
5 Ways to Re-engage Inactive Users in BFSI
As the number of applications continues to grow for consumers, it becomes difficult for companies to acquire and retain users. Mobile users want an easy and fast experience yet powerful and engaging enough to satisfy
Srinivas Gurram | Jul 22, 2025
What Are Power Users & Why Are They Critical for Your Business Growth
Did you know that just 20% of users often account for 80% of your engagement and revenue? These top-tier individuals, usually referred to as power users
Srinivas Gurram | Jul 17, 2025
How to Build Winning Fintech Marketing Campaigns
The fintech revolution is reshaping the way consumers save, spend, invest, and borrow. With global fintech revenues projected to exceed $1.5 trillion by 2030
Srinivas Gurram | Jun 24, 2025
Fintech Push Notifications: How to Engage Users in Real Time
Imagine this: you get a ping from your finance app—“Hey there, your investment in Axis Bluechip Fund is up 3.2% today. Great job!”
Manisha Kumari | Jun 19, 2025
Top Re-Engagement Email Examples That Work
We’ve all been there. That inbox you once checked daily is now a graveyard of “Read” notifications and unopened offers.
Manisha Kumari | Jun 12, 2025
Transactional Emails vs. Promotional Emails: What’s the Difference?
When it comes to email marketing, not all emails are created equal. If you’re building an innovative communication strategy, it’s critical to understand the
Manisha Kumari | May 27, 2025
How The Hospitality Industry Can Engage Customers Using Push Notifications
You've just booked a weekend getaway at an Airbnb in the heart of a bustling city. As you sip your morning coffee, your phone buzzes with a notification
Srinivas Gurram | May 20, 2025
Personalized Push Notifications: The Future of Customer Engagement in Fintech
Let’s be honest — most push notifications are annoying. You know, generic messages, bad timing, and absolutely zero relevance. Now think about the last time you got a
Manisha Kumari | May 08, 2025
