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Likitha A
Likitha A August 11, 2022

The healthcare industry evolved dramatically in the last few years. It is now accelerating like never before. Did you ever imagine getting checked, being treated, and staying fit would be possible at the ease of your fingertips?

Although the pandemic has sped up healthcare digitization, there is still a huge gap in its adoption. The total market for Healthtech apps is predicted to exceed 50 billion U.S. dollars in 2025, according to Statista.

This ascending trend makes it a key area of interest for healthcare apps with substantial benefits for those who adapt quickly. 

So how can the significantly growing healthcare apps get people to install and use apps and features to get better and healthier?

Best Practices for Improving Digital App Adoption and User Experience

Adopting digital healthcare will improve accessibility, affordability, and efficiency for everyone by leveraging advanced technology.

People are now willing to adopt digital healthcare now more than ever. When we talk about digital healthcare adoption, user experience plays a vital role. Digital healthcare interfaces, however, do not necessarily have the best user engagement experiences. 

Here are the six essential practices to keep in mind when designing a digital healthcare platform.

Ease the process of Feature Discovery and Accessibility 

There are numerous healthcare apps in the market. Creating awareness about your app features by reaching out to existing and new customers using various online and offline marketing channels is essential.

Adding actionable links to the app installation process on your website will increase your app visibility leading to a higher adoption rate. Contextual nudges and walkthroughs guide users toward new features and make them understand its benefits and functionalities.

The next step is to make your app accessible to all users. Enabling audio descriptions, easy instructions, and simple navigation will ease the user experience and increase the accessibility of your app widely. Empathizing with your end user will help you create an intuitive and accessible design for your users. 

Nail the Onboarding Experience

Onboarding is your user’s first interaction with your healthcare app, and it is important to make the first impression the best by building trust. Explain the features and functionalities of the app one step at a time. Overwhelming your users with everything at once will leave them confused, leading to app abandonment.

Tell them how your app features will help them get fit and healthier with the help of interactive walkthroughs, informative tutorials, and intuitive screen tips. 

Use these walkthroughs to the right segment of users based on the user’s interaction with your app and the specific problem they are trying to address using your app.

Boost Engagement with Gamification

Gamification in healthcare is taking the core elements that make games fascinating and incorporating them into healthcare apps to motivate users to achieve their health goals.

Provide instant feedback in the form of rewards and badges. Display progress and statistics with the help of progress bars and leaderboards. You can encourage the users to become habitual to a healthy life. 

Gamification instills motivation in the user and positively changes their daily behaviors. Nonetheless, we humans tend to struggle to remain consistent over time. However, we like to stay on top of all the charts, and gamification helps make these habits easier and fun to maintain.

Also Read: How Gamification can Improve User Engagement in Healthcare Apps.

Build Conversations with Push Notifications 

Implementing push notifications in your app can significantly increase your users’ engagement. You can help your users meet their goals by simply reminding them to take their medicines, order prescriptions, or perform exercises on time. 

Sending irrelevant notifications or spamming will leave the user with no choice but to block your notifications, leading to a poor user experience.

With the right approach, push notifications can create a strong connection between the app and the user, increasing loyalty and retention.

Customer Centric Approach with Analytics and Segmentation

Everything now is data-driven, and user experience can not be overlooked. Data plays a vital role in understanding your users’ habits, health history, behaviors, and preferences.

Analyzing and tracking users’ medications, health issues, symptoms, and other information is a great way to gain insights into their health and behavior. You can segment your users into groups and cohorts based on their activity.

These analytics allow you to segment users and send them personalized messages, alerts, and nudges.

Create relevant and precise audience segments with Upshot.ai’s powerful segmentation platform, which enables you to engage the right target segment.

Power their experience with Personalization

The most effective way to encourage positive behavior among users is through notifications. When users complete tasks, sending them personalized messages will enhance their user experience. 

Curating personalized content and contextual learning is a very effective way to boost adoption. Every time a user achieves a milestone and explores a new feature, you can suggest the next steps towards getting healthier by sending customized and contextual notifications. Users can be segmented based on their behavior, which can be achieved by analyzing their behavior. 

Healthcare Apps that got it right!

Healthily

Healthily UI/UX
Healthily UI/UX

Healthily is a self-care checker and your health guide. It provides medical help to the user with the help of artificial intelligence through a chatbot.

When the user is confused and is looking for answers, skimming through endless search results full of myths and half-truths can only make one anxious. Healthily gives detailed and personalized feedback and responses to the users. 

Medisafe

Medisafe UI/UX
Medisafe UI/UX

Medisafe is, at its core, a medication reminder app. The app has a primary focus group, mainly patients, caregivers, and other healthcare providers.

It provides all the important info and reminders for simple yet meticulous actions, such as taking a pill. One of the most common reasons medication is ineffective is because it’s often not taken at the right time or forgotten. For patients with long-term medication, Medisafe is a stress reliever from everyday medicines.

Conclusion

Digital healthcare is undoubtedly the future. The primary goal of healthcare is to predict and prevent illnesses and drive people toward a healthy lifestyle. This can be achieved only by continuously engaging users and providing an engaging user experience. Irrespective of the industry, healthcare, or ecommerce, focusing on user experience is a must!

The Upshot.ai Advantage

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve product adoption and conversions.

With Upshot.ai, HealthTech, EdTech, and FinTech firms can enhance their digital experiences with pre-built gamification features. It can provide personalized insights, actionable recommendations, and contextual nudges designed to deepen its relationship with its users. Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.

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