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Likitha A
Likitha A August 2, 2022

Customer retention is vitally important when it comes to the growth of your business in terms of revenue and repeat business. Your most loyal and best customers don’t use your product or service just once. They keep coming back for more! 

“If your retention is poor, then nothing else matters” ~ Brian Balfour.

Healthtech is now in the fast lane as the adoption of healthcare technologies is accelerating. There are approximately 52,000+ healthcare apps available currently, and to make your healthcare app outstanding; you need to focus on delivering an exceptional experience for your users. 

This article will walk you through some important retention strategies that can keep you on the top of the game and knock your competitors out of the park!

Why is Customer Retention Important in Healthcare?

Acquiring a new user is important but retaining an existing one is equally important. Efforts to retain users are often neglected, though the cost of retaining a user is way lesser than acquiring a new one. 

The Healthcare industry is built on trust. With so many options available, you can build trust among your customers by empowering them to take control of their health and providing tailored services. 

Earning customer loyalty also means building strong and meaningful connections with your customers. And customer loyalty is something that can only be achieved by satisfying and delivering value to the user at every touch point.

You can retain your users and keep them using your healthcare app only if you improve their experience each time they use your services.

Customer Retention Strategies you need to try in 2022

Healthcare goes beyond signs, symptoms, and treatments. It is essential to build meaningful relationships with your customers and meet their needs with the right message at the right moment. You need to gain their trust and maintain transparency by understanding what they want from your app for continuous and sustained outcomes. 

Here are a few strategies you can implement to increase user retention and enhance the experience.

#1 Optimize the Onboarding Process

Onboarding is your user’s first interaction with your product or service, and it is important to make the first impression the best. Streamline the process in a way where you explain the features and updates one step at a time. Bombarding your users with everything at once after they sign up will leave them overwhelmed, leading to app abandonment.

The best way to deliver a great onboarding experience is by creating awareness about the app by including interactive walkthroughs, informative tutorials, and intuitive screen tips. 

The whole point of onboarding is to help the users explore and understand how to use the application and engage them while increasing retention and reducing churn.

#2 Leverage Gamification to Boost Engagement  

It is a proven fact that gameplay contributes to increased focus and attention. It is the best way to boost engagement while making the most tedious tasks fun to finish. It taps into our innate skills and is an effective way to change behaviors and develop habit-making.

Due to the rise of wearable devices and increased accessibility of healthcare, gamification has gained popularity in recent years. 

Rewards and badges work the best if you want to retain your users and engage them for an extended period. Rewarding users every time they finish a task or develop a habit is an excellent way to encourage them and drive them toward better health outcomes. 

Other gamification elements like trivia, mini-games, and opinion polls can be used to understand the users better in an engaging way. Users will come back to your app regularly to track their progress and stay healthy at the same time. 

#3 Personalization is Essential 

Personalization is crucial in healthcare. Sending irrelevant updates via push notifications or in-app messages will lead to immediate app abandonment. 

Personalization helps target users at an individual level. Sending personalized messages to nudge users when they complete a task, such as taking their meds or finishing their daily exercise, is a great way to boost engagement. 

With the help of data and analytics, sending contextual nudges and relevant in-app messages will help your users rely on your app for a healthy lifestyle. This will eventually lead to users being loyal customers and brand advocates. 

#4 Analytics and Segmentation 

Analytics and segmentation are two ways to gain insights into users’ health and behavior. About their medications, health issues, symptoms, and other information.

To sustain user engagement for a long period measuring it is important. Analytics helps you understand your users’ behavior, while segmentation enables you to divide them into groups or cohorts based on their behaviors.

With the help of these analytics, you can segment users and send them personalized messages, alerts, and nudges. 

Create relevant and precise audience segments with Upshot.ai’s powerful segmentation platform, which enables you to engage the right target segment.

#5 In-App Messages and Push Notifications

Push notifications and in-app messages are the most effective way of giving feedback to the users to promote positive user behavior. 

When done correctly, in-app messages and push notifications can create a strong connection between the user and the app, leading to increased engagement and loyalty.

Every time a user achieves a milestone, you can suggest the next steps towards getting healthier by sending personalized notifications and in-app messages to the users. 

Conclusion

Retention must be a top priority, and it is not something that can be achieved overnight. But improving retention is the single most powerful driver of business growth.

By building effective engagement and retention strategies, you can guide new users into deeper engagement with your app, help them develop habits around it, and set them on the path to long-term retention.

The Upshot.ai Advantage

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve product adoption and conversions.

With Upshot.ai, Healthtech, EdTech, and FinTech firms can enhance their digital experiences with pre-built gamification features. It can provide personalized insights, actionable recommendations, and contextual nudges designed to deepen its relationship with its users. Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.

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