People are always attached to their phones, and it’s almost like an extra limb now while cooking, eating, writing, and even relaxing. They are always on their phones.
Research says that people spend a whopping 80% of their smartphone time on specific apps! So, how do you get new users hooked and keep the old ones coming back for more?
In-app messages, of course!
Not only do they enhance the user experience, but they also increase loyalty. In-app messages are proven to be 8 times more engaging than push notifications!
This blog will discuss what in-app messages are, their importance, and some expert-crafted, customizable in-app message templates for your eCommerce app!
What are In-App Messages?
An in-app message is a well-targeted communication form users receive when using an app. Events or actions within the app typically trigger these messages and can be used to provide updates or announcements.
In-app messages are pop-up windows that appear on the screen, similar to push notifications. However, there’s more room for rich content and longer copies. It is a great way to keep your users updated on what’s happening on your app.
In-app messages can be images, text, and links to tell an update or provide extra information.
The most common type of in-app message is the pop-up window at the top of the screen. And other types of in-app messages appear in the middle and bottom of the app screen.
Why are In-App Messages Important?
In-app messages are important because they allow you to communicate with your app’s users while they are using your app. These can provide them with information about new features, updates, or special offers.
It gets triggered based on user interactions, such as clicking on a link or past behavior. This way, you can deliver tailored content and information to your users seamlessly, leading to better conversions and deeper insights into their needs and preferences.
When an app sends notifications to its users, these notifications are generally a quick way to remind the user of something important happening in the app. However, in the case of push notifications, users need to opt-in to receive the notifications. In-app messages, on the other hand, are sent directly to the user’s device without any need for them to opt in.
Download for Free: Industry-wise In-App Messaging TemplatesIn-App Message Templates for eCommerce
Over the last few years, eCommerce has become an essential part of global retail. More than 2.8 billion people shop online, which is a whopping 28% of the total population.
And with around 20-24 million eCommerce sites worldwide, it is apparent that online shoppers are spoilt for choice. With such fierce numbers, there is a need for all eCommerce product owners to put in that extra effort to become the customers’ go-to brand.
But how can you engage your customers and deliver great experiences? You can do it by communicating your value through in-app messages from the awareness stage till they make a purchase.
Here are some In-App Messaging Templates for eCommerce apps:
| Message | Get up to [discount %] off on your favorite [product type] by tonight! |
| CTA | Sale Ends Soon! |
| Message | Shop our exclusive range of [product name] for a flawless look! |
| CTA | You glow, girl! |
| Message | Invite your friends to [app name] and get [reward] for every successful referral. |
| CTA | Refer your friends and earn! |
| Message | Shop our latest collection of [product type]. Get the perfect look now! |
| CTA | Trend-set-go! / Get Party-Ready with [App name] |
| Message | Subscribe to our newsletter and get updates on the latest products, exclusive offers, and more! |
| CTA | Stay in the know! |
| Message | We noticed you left items in your cart. Complete your purchase to enjoy free shipping! |
| CTA | Don’t miss out on your favorites! |
Conclusion
In today’s highly competitive business landscape, it’s more important than ever to connect with users in a meaningful way. In-app messaging offers businesses the opportunity to do just that, regardless of the industry they operate in.
These eCommerce in-app templates provide a convenient and effective way to communicate with your users and collect valuable data that can be used to improve future messaging campaigns.
So, if you haven’t already, consider incorporating in-app messaging into your user engagement strategy and see the results for yourself!
The Upshot.ai Advantage
Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve product adoption and conversions.
With Upshot.ai, FinTech, HealthTech, Insurance, and EdTech firms can enhance their digital experiences with pre-built gamification features. It can provide personalized insights, actionable recommendations, and contextual nudges designed to deepen its relationship with its users.
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