Customer Loyalty

Imagine this: you get a ping from your finance app—“Hey there, your investment in Axis Bluechip Fund is up 3.2% today. Great job!”

Manisha Kumari | Jun 19, 2025

Imagine spending hours curating the perfect product lineup, optimizing your checkout process, and launching engaging ad campaigns

Manisha Kumari | Apr 15, 2025

Have you ever felt like your phone knows you even better than your closest friend? One minute, you are just scrolling through some sneakers and then—out of nowhere—your

Manisha Kumari | Mar 19, 2025

Have you ever wondered what your customers really think about your product or service? Sure, you can track reviews and conduct surveys, but how do you capture the essence of their loyalty and satisfaction?

Architaa Pandey | Oct 08, 2024

We all know about OTT platforms, but the one that immediately sparks our interest is NETFLIX. How did NETFLIX grow from a DVD rental media to 272 billion USD now? Though people talk about their aggressive marketing strategies, they also invest a lot in retaining their customers.

Gowri Ramkumar | Jul 31, 2024

Have you ever stopped to think about why certain brands become a part of your daily life? Why do some apps draw you back...

Likitha A | Jul 03, 2024

In this engaging comic, we explore the journey of Sara Bennett, the innovative owner of Sara's Coffee House, and her successful customer loyalty program in retail. Watch as Carl Dawson from "Sips & Sweets" peeks across the street, intrigued by the continuous stream of customers entering Sara’s café

Likitha A | May 08, 2024

Have you ever wondered why some brands just click with people? What makes customers keep returning to them and choose them over many others?

Likitha A | Mar 12, 2024

Did you know that loyal customers tend to spend more money, make more frequent purchases, and are more inclined to recommend your brand to others? Indeed,

Srinivas Gurram | Sep 20, 2023

Trust and commitment are key to loyalty, whether in a relationship or a business. Businesses no longer focus on selling one product to a customer and moving on to the next

Likitha A | Apr 20, 2023

How often does it happen that even though you get attractive deals and discounts from different brands, you still return to that one brand that you trust? 

Architaa Pandey | Mar 28, 2023

eCommerce is a highly competitive space, and retaining a customer has become more difficult than ever after the pandemic. According to Kissmetrics

Likitha A | Jun 27, 2022