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Likitha A
Likitha A July 11, 2023

Short Message Services (SMS), or simply put, text messages, have transformed the way we communicate. Can we imagine our lives without text messages? Imagine not being able to quickly connect with coworkers and friends on the go or receive timely updates or important notes.

SMS has become an integral part of our personal and professional interactions allowing us to stay connected on the go. We have harnessed the power of SMS in many ways to meet our diverse needs and enhance engagement. 

Text messages boast an impressive 95% open rate, with 95% of texts being opened within a mere 3 minutes.

This blog will discuss what SMS is, its significance in customer engagement, and five effective ways to use SMS to boost customer engagement.

SMS and Its Significance in Customer Engagement

SMS, or Short Message Service, is a communication technology that allows short text messages to be sent and received via mobile devices. It has become one of the most widely used methods of communication. 

An estimated 5 billion people send and receive SMS messages daily due to its simplicity, speed, and broad accessibility.

When it comes to user engagement, SMS plays a crucial role in establishing direct and immediate communication between you and your customers. It offers several advantages that make it a powerful tool for boosting engagement:

  • Instant Reach: SMS messages are delivered almost instantly, ensuring that important information, offers, or updates reach customers promptly. This real-time communication fosters a sense of urgency and encourages immediate engagement.

  • Wide Accessibility: Unlike other communication channels that require internet access or specific apps, SMS works on virtually all mobile phones, ensuring a broader reach. 

  • High Open Rates: SMS messages have exceptionally high open rates, often exceeding emails or other digital communication channels. Your customers will open and read SMS messages, increasing their chances of engaging with the content.

  • Convenience and Simplicity: It is the most convenient and simple communication method for you and your customers. They can receive and read messages quickly, and responding or engaging requires minimal effort. This ease of use encourages them to actively engage with the content, increasing overall engagement.

Also read: Top Email Marketing Strategies For App Engagement in 2023

SMS are used to increase customer engagement

5 Ways to Use SMS to Increase Customer Engagement

1. Personalized Offers and Promotions

You know how important it is to deliver personalized offers and promotions to your customers, and with SMS, you can take personalization to a whole new level.

  • Start with segmentation: Segment your customer base into cohorts/groups based on preferences, purchase history, or demographics. This segmentation allows you to tailor your SMS promotions to specific groups, ensuring the content is relevant and valuable to each customer.

  • Keep it clear and concise: Craft compelling messages that communicate the value proposition of your promotion. Highlight the exclusive nature of the offer and use persuasive language to encourage immediate action.

  • Employ automation: Implement automated campaigns to reach your customers at the right time, increasing the chances of conversion. Automation also enables you to set up triggered messages based on specific customer actions, such as abandoned carts or birthdays, enhancing personalization.

Brands use SMS to increase customer engagement

2. Seamless Order Updates and Delivery Notifications

Ensuring a seamless shopping experience for your customers is crucial. SMS can play a significant role here. 

  • Order confirmation: Send an SMS to customers immediately after they place an order, confirming their purchase details. Include relevant information such as order number, items purchased, and estimated delivery timeframe. This reassures customers and sets clear expectations.

  • Delivery updates: Utilize SMS to provide real-time updates on the order’s progress, including dispatch, transit, and estimated delivery time. Keep customers informed about delays or changes to ensure transparency and manage expectations effectively.

  • Delivery notifications: Send an SMS notification just before the scheduled delivery, alerting customers to expect the arrival of their package. Include any necessary instructions or contact information for seamless delivery coordination.

  • Feedback collection: Follow up with an SMS after the delivery to gather feedback on the ordering and delivery experience. Provide a convenient way for customers to share their thoughts or address any concerns they may have encountered.

Also Read: eCommerce Personalization: Benefits and Examples

Seamless Order Updates and Delivery Notifications are sent via SMS

3. Gather Valuable Insights through Surveys and Feedback

Understanding your customer’s needs and preferences is essential for improving your products or services. SMS surveys and feedback requests can be a highly effective way to engage customers and gather valuable insights. 

  • Keep it short: Due to the character limit of SMS, keep your survey questions or feedback requests concise. Focus on key areas of improvement or specific insights you seek. Consider using multiple-choice questions or rating scales to facilitate easy responses.

  • Offer incentives: Encourage customers to participate by offering incentives such as exclusive discounts or entry into a contest. Incentives create a win-win situation where customers feel valued, and you gain valuable feedback.

  • Show appreciation and follow-up: After customers provide their feedback, express your gratitude and assure them that their input will be considered. Follow up with any necessary actions or improvements, showcasing your commitment to customer satisfaction.

Also Read: In-App Survey Tips & Tricks in 2023

Use SMS to gather Valuable Insights through Surveys and Feedback

4. Boost Attendance and Engagement for Appointments and Events

If your business relies on appointments or hosts events, SMS can be a game-changer in terms of increasing attendance and engagement. Send automated reminders to customers about upcoming appointments, reservations, or events to minimize no-shows. 

  • Optimize timing: Send appointment reminders or notifications a day or two in advance to ensure your customers have enough time to prepare. Consider their time zones and preferences while determining the optimal timing for your messages.

  • Provide relevant details: Include all the necessary information in your SMS, such as the date, time, location, and additional instructions. Make it easy for customers to access further details or reschedule if needed by providing a link or contact information.

  • Enable two-way communication: Allow customers to respond directly to your SMS. This opens up an avenue for them to ask questions, request changes, or confirm their attendance. Respond promptly and with a personalized touch to build a positive customer experience. Remember to add an easy way to let them reply to messages, such as giving them the option to choose from relevant options so they don’t have to type. 

Also Read: 8 User Engagement Strategies for Your Healthcare App

Boost Attendance and Engagement for Appointments and Events with SMS

5. Deliver Exclusive Content and VIP Programs

As a business or product owner, you understand the importance of nurturing customer loyalty as a business or product owner. With SMS, you can create a sense of exclusivity and build VIP programs for your customers. 

  • VIP access: Use SMS to offer VIP access to new products, services, or features before they are available to the general public. This creates a feeling of exclusivity and makes your customers feel valued.

  • Sneak peeks and previews: Send teaser messages or sneak peeks of upcoming content, events, or promotions. This generates anticipation and excitement, prompting customers to stay engaged and eagerly await your next update.

  • Insider tips and tricks: Share insider tips, industry news, or expert advice related to your products or services through SMS. By providing valuable insights, you position yourself as a trusted source and establish credibility among your customers.

  • Educational content: Deliver bite-sized educational content through SMS, such as how-to guides, tutorials, or quick tips. This helps your customers derive maximum value from your offerings while keeping them engaged and informed.

  • Loyalty rewards and programs: Offer loyalty rewards, special offers, or personalized discounts to your most loyal customers. This not only strengthens their connection to your brand but also incentivizes continued engagement and purchases.

Also Read: Understanding Gamification Series: A winning strategy for better Customer Engagement

Conclusion

SMS has revolutionized customer communication, enabling businesses to establish direct and immediate connections with their target audience. Its simplicity, accessibility, and convenience make it an indispensable tool for enhancing customer engagement and building strong relationships.

These five approaches will allow you to deliver targeted and relevant information, provide timely updates, gather valuable insights, and foster a sense of exclusivity among customers.

As businesses prioritize customer engagement and satisfaction, integrating SMS into their communication strategies is essential. By embracing the power of SMS, businesses can create meaningful interactions, drive customer loyalty, and ultimately achieve growth and success.

The Upshot.ai Advantage

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve product adoption and conversions.

With Upshot.ai, banks, Insurance, and FinTech firms can enhance their digital experiences with pre-built gamification features. It can provide personalized insights, actionable recommendations, and contextual nudges designed to deepen its relationship with its users. 

Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.

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