Your potential audience is surrounded by at least 2 mobile devices, where they spend at least 52% of their digital media time. Moreover, these numbers are only on the rise. How can we be sure that the users download the app and use it actively? We need to create brand awareness through your mobile engagement on the app.
It’s time you make your mark and reinvent your brand by creating mobile app brand awareness. When brand awareness is done right, you could have an ever-growing and extremely loyal customer base.
Some of your most intriguing questions could be…Are people able to connect with your brand proposition? Is your mobile app able to provide a good user experience for your brand? Are the product innovations doing enough to cater to your customer needs? Moreover, as a brand, these are some questions that will keep you thinking. Here are some strategies that might interest you.
Optimise your product description in the store
Be easy to find, be easy to understand, be simple to use, and be the product that user customers cannot refuse. Were you able to un-complicate things? That’s the key here, for instance.
Build a story around your product
It is always interesting to know what went into the making. People need ways to relate themselves to the product. And then make some noise… media coverage, promotions, product reviews. Let people talk and be quick to respond to their questions. It all adds to creating your brand awareness.
Target the right audience
Identify the most likely people to use your product and benefit from it. You could have many app downloads, but it could be valued only by those who need it. It is essential to segment your audience and target the right segment. This would improve the value addition done by your product/service and could give firm customer reviews.
Focus on the functionality of the product/service provided
Be clear on the what are your objectives, the core functionality of the app. See if the purpose is being solved. Track your user feedbacks and reviews to understand if your focus on product functionality has been successful and well communicated. Always be clear on your value proposition and be sure that the end-user understands it as well.
Innovate the product and engage the user with mobile engagement
In this fast-paced world, you can’t be in the limelight for long without innovating new features in your product. People always look for something new, improvise the product periodically. Engage the user and keep your app active. Send personalized messages and create that value-added user experience.
A lot of app downloads happen every day. But many apps are opened once or not even that. Keep the activity going in your app by constantly engaging the user. Send personalized messages, notifications and conduct survey polls to give a personalized user experience.
About Upshot.ai :
Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, Tenet healthcare are using Upshot.ai and observed a massive increase in product adoption YoY increment in revenues.
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