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Srinivas Gurram
Srinivas Gurram May 23, 2023

Push notifications have become an integral part of modern communication strategies, serving as a direct and effective means to engage with users and deliver timely information. As technology advances and user expectations evolve, businesses must stay updated with the latest trends and updates in push notifications.

The global push notifications software market is expected to witness a remarkable growth rate(CAGR) of 20.81% in the coming years. It is projected to reach a staggering USD 31,920 million by 2025. This substantial growth underscores the growing significance of push notifications in contemporary communication and marketing strategies.

However, as technology advances rapidly, businesses must stay modernized with the latest push notification trends and leverage them to create impactful user experiences. By embracing the evolving landscape of push notifications, businesses can remain at the forefront of customer engagement and stand out in a crowded digital marketplace.

This blog will cover push notification trends and updates, exploring the cutting-edge advancements that are reshaping user engagement strategies.

Push Notification Trends and Updates

1. Personalization

Personalization is one of the most important trends in push notifications. Generic, one-size-fits-all notifications no longer suffice in a world where users demand relevant and tailored experiences.

By personalizing your messages, you can make them more relevant to your users and increase the chances that they will open and read them.

Also Read: Web Personalization: The Key to Boosting User Engagement in 2023

Personalized push notifications can deliver a 4x lift on open rates than non-personalized notifications. You can tailor push notifications based on their preferences, behavior, and segmenting customers. These push notifications help increase user engagement and conversion rates by delivering content that resonates with the recipient.

Personalized Push Notification from eCommerce Brand

2. Location-based Notifications

Geolocation is another trend becoming increasingly popular in push notifications. Geolocation-based notifications can be used to send user messages based on location. 

This is an excellent way for businesses to deliver hyper-target messages, such as nearby deals and event reminders, relevant and helpful to users based on real-time or past location data.

Location-based Push Notification of a Travel App

3. Rich-Media

Traditionally, push notifications were limited to text-only messages. However, modern push notifications can include rich media elements like images, videos, GIFs, audio, and carousel.

Rich media push notifications are becoming more popular, increasing users’ reaction rates by 25%. Adding visual elements to push notifications can make them more attention-grabbing and visually appealing.

Interactive elements like buttons or sliders enable users to act directly within the notification without opening the app.

Rich Media Push Notification from OTT App

4. Predefined Notifications

Predefined push notifications plays a crucial role in sending timely and contextual push notifications. It has revolutionized the way push notifications are sent and managed. Businesses are now utilizing predefined notifications to streamline their communication efforts. 

These push notifications can be triggered based on predefined user actions or events, ensuring timely and relevant delivery. This trend saves time and resources and helps maintain consistency in messaging across various touchpoints.

For example, a travel app might send a push notification with flight details and check-in reminders when a user books a flight. These notifications are triggered by the user’s action of booking a flight and help valuable trigger-based notifications improve user experience, reduce manual efforts, and increase user engagement.

Predefined Push Notification from Travel App

5. Advanced Targeting and Segmentation

Segmenting users based on specific criteria allows businesses to deliver highly targeted push notifications. Segmentation can be based on user demographics, preferences, past purchase history, or engagement levels.

Read Also: Push Notifications vs. Emails: What’s Better for Customer Engagement?

By sending notifications tailored to specific user segments, businesses can ensure that users receive messages relevant to their needs and interests, increasing the chances of engagement and conversion.

For example, a fitness app can provide users with personalized workout plans, nutrition tips, and motivation by segmenting customers based on factors like age, height, weight, and health history.

Advanced Targeting Push Notification from Fitness App

6. A/B Testing

A/B testing is a valuable technique businesses can use to optimize their push notification strategy and improve overall performance. It involves comparing two or more variations of a push notification to determine which generates better results in terms of user engagement, click-through rates, conversions, and other key performance indicators.

When conducting A/B testing for push notifications, businesses typically experiment with different factors, such as message content, visuals, timing, and call-to-action

For example, a hospitality booking app can conduct A/B testing with its content and analyze which variation yields the best results.

A/B Push Notification from Hospitality App

7. Cross-Platform Consistency

Maintaining cross-platform consistency is essential for businesses delivering push notifications. With operating systems like iOS, Android, and web-based platforms dominating the market, optimizing push notifications for each platform becomes crucial to provide users with a seamless and engaging experience.

Cross-platform consistency involves several key considerations, such as design layout and message. Businesses must adapt their push notifications to align with each operating system’s design guidelines and specifications. Keeping a consistent tone, voice, and language in the messaging across platforms ensures brand consistency and helps build trust and recognition.

Tips for Creating Effective Push Notifications

Use Clear and Concise Language

Users are more likely to open and read push notifications that are short and to the point. Avoid jargon or technical terms your users may not understand. 

Personalize Your Messages

Personalizing could be as simple as addressing your users by name and using language relevant to their interests. These small changes can go a long way.

Offer Value

Give your users a reason to open and read your push notifications by offering value, such as a discount, a gift, or exclusive content. 

Test and Optimize Your Campaigns

Track the results of your push notification campaigns and make adjustments as needed to improve your results. By analyzing the results, time your notification when your users are most interested in receiving them. 

Conclusion

Evolution is a continuous process, both for human beings and technology. These trends reflect the ongoing evolution of push notifications, aiming to deliver more personalized, timely, and engaging user experiences.

As a marketer, adapting to push notification trends and updates is essential to engage and retain your customers effectively. By staying up-to-date with the push notification trends and leveraging them in your communication strategies, you can ensure your business remains competitive and connected in the dynamic digital landscape.

Businesses can empower their customer engagement strategies to deliver impactful and engaging push notifications with Upshot.ai. From personalization and segmentation to interactive notifications, and real-time analytics, the platform equips businesses with the tools to deliver targeted, engaging, and data-driven push notifications.

The Upshot.ai Advantage

Upshot.ai is an omnichannel, customer engagement, and gamification platform.

With Upshot.ai, banks, Insurance, and FinTech firms can enhance their digital experiences with pre-built gamification features.

It can provide personalized insights, actionable recommendations, and contextual nudges designed to deepen its relationship with its users.

Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals.

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