The term gamification has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere.
Gamification has a variety of titles, ranging from behavioral design to engagement-focused experience. It is the practice of applying game design features and ideas to non-game situations. In other words, it is a set of actions and procedures that use or utilize the features of game elements to solve problems. Gamification has become a strategic management tool rather than a simple solution of game-based design characteristics.
2020 brought about significant developments all around the world. The abrupt and global change of events and gatherings was one of them. In-person started happening over shared screens, and the conversation’s focus shifted. Everyone had to adjust, which provided a significant challenge, particularly for businesses that rely on sales and events. As the event planners faced the extra task of replicating the excitement and relationships that come with attending an in-person conference, businesses have turned to gamification to help them stand out in virtual events.
Gamification is an important part of most mobile apps, intranets, learning management systems, and e-learning platforms. However, businesses have a difficult time updating them frequently. Mobile applications make information more accessible and convenient to use. We all know games are intriguing, and the users get thrilled to complete a challenge.Download for Free: A Comprehensive Guide to Gamification
Thus, gamification helps in keeping the user entertained and motivated to reach that milestone.
Among the top emerging trends, here are some of the most prominent ones:
Gamification may aid in the transition from physical to digital and keep employees motivated. A mobile game is an excellent method to keep participants engaged, interested, and learning during the presentation. It’s a fun, simple activity that provides participants with a lasting memory of any event; adding to the charm is the fact that you can do it from the comfort of your own home.
Gamification can also help teach our employees training and development. Although it may appear to be a distant future, we are not only talking about new mobile applications that, depending on categories or challenges, encourage employees to engage and compete while also learning the skills they need to advance their careers. We see virtual reality and augmented reality features in 2021 and expect improvement in the following years, taking the user experience and gamification to the next level.
The digital transition of the retail industry is a young one, with tremendous growth potential. Customers desire experiences and goods that match the personal brand they display on social media, and retail sales have been rising at a healthy rate since 2012.
While gamification will add fun and drama to a retailer’s marketing or engagement strategy without detracting from the business’s main idea, it can also encourage positive behaviors from consumers and workers, resulting in a richer brand experience and increased sales.
For some shops, gamified applications have increased leads and revenue. Gamification may also help a store attract new and returning consumers while also providing insights into how people interact with a brand.
Also Read: Gamification strategies Guide of 2021
Marketing and Sales
Every business is gamifying its marketing efforts to achieve its client acquisition and retention goals. Gamification is used to engage people at all stages of the customer experience. Ninety-three percent of marketers enjoy gamification and want to use it in their efforts in the future.
One successful example is Myntra, an Indian fashion e-commerce site. The firm gamified its app in 2019 to increase brand recognition and revenue for its “End of Reason Sale” promotion. It allows users to earn points and incentives by playing games on the app and redeem those in the future.
Due to a spike in e-commerce activity, the global retail industry is developing at a breakneck rate. As a result, we should anticipate more businesses to use gamification to enhance their online digital operations.
Organizations implement gamification strategies in investment apps to get users hooked. Robinhood is an app that allows users to trade and invest in stocks without paying commissions. It also provides tools to help people get the most out of their assets.
Consumers have the opportunity to connect with companies they enjoy through it. It allows people to put money into projects that they believe are going to prosper. Individuals can also socialize through investing in exchanging knowledge and opinions with others.
But how does Robinhood make investing fun? Robinhood, for example, provides a tool called Robinhood Options. Users must first gain clearance by acquiring stock trading expertise.
Interest in investing in people has risen as a result of COVID-19. Because of the epidemic, about 13 million people began investing for the first time through a single platform (CNBC, 2020). More players would be willing to make investing more accessible to individuals now that people recognize its benefits.
The healthcare industry is playing a critical role in the pandemic response. Many healthcare personnel has benefited from gamification, and as we can see, patient’s access to hospitals and healthcare facilities is limited.
Still, the impact of COVID-19 is putting its business model to the test, particularly in terms of customer engagement and internal training. Being in the ‘new normal’ for over a year now, we are getting used to virtual healthcare facilities.
Gamified solutions are helping the health industry advance in the battle against the pandemic by providing a new digital experience, recognizing expertise, and improving communication.
As the market demanded more, e-learning firms began to include game mechanics into their modules, such as points getting carry forward from one subtopic to the next in gamified e-learning and then presented after the learning material.
Instead of merely points, ranks, badges, and themes, today’s learners, particularly millennials, demand more from their learning experiences. They desire a more engaging and improved learning experience.
To put it another way, gamification of training requires more vibrant visuals and a more game-like atmosphere. It must be efficient and effective.
Encourage kids to consider basic sets of questions in different ways. For example, awarding points for achieving academic goals. Students progress through the ranks based on how well-structured or correct their responses are.
Embracing gamification in education to some level might be a good idea for modernizing education to keep up with the new digital world.
The image is evident based on these patterns. Gamification will continue to gain traction in a variety of industries. We will see the effect of gamified solutions grow as they get more complex. Large corporations will further innovate existing gamified techniques. With the help of social media and access to more digital tools, smaller businesses will compete for devices.
Gamification will also continue to be an essential tool for increasing employee engagement and generating business impact. As gamified software develops and expands in breadth, its influence will only grow more every year.
What are other gamified trends do you believe will emerge this year?
Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, Tenet healthcare are using Upshot.ai and observed a massive increase in product adoption YoY increment in revenues.
Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.Follow @upshot_ai