If you own a mobile device, you might already know what push notifications are and how helpful they are for any app. Yes, push notifications need no introduction. They are short and effective messages that drive business goals in a few lines of text and a few emojis. They provide the headlines of what every app has to offer. Creative push notifications templates are nothing but wireframes of push notifications for different purposes.

So, like any user communication channel, push notifications do need some creativity and strategy added to them to make a remarkable impression on the end users. Here are the few things that apply to most businesses and apps with a few changes to context and language. The approach and use case remains the same. 

There are different types of push notifications based on the purpose they are designed for. Below are a few examples of how to create push notifications for various stages of the user life cycle.

Creative User onboarding push notifications templates:

Amazon founder Jeff Bezos once said that they treat their customers like hosted guests at a party. Every business today is willing to follow the same because onboarding messages are first-time communications with your customers. Being warm and welcoming is more important than focusing on any business goal. 

Title	Welcome to the app (username)!
Text	We are glad to have you on board! Tap here to set up your preferences!

An incentivized onboarding:

Research says that users who make at least one transaction with the business within a few days of installing an app or signing up are more likely to make repeat purchases and stay loyal for long. It helps early users to figure out what the app is all about and convince them to make a purchase. 

Well, new customers might need some motivation to click on the checkout button. That’s when incentivizing comes into the picture. 

Title	Hello and welcome to XYZ!🎉
Text	Complete your profile and get a 20% off coupon🎁

Title	Thank you for installing XYZ!💝
Text	Use the code FIRSTODR to avail 50% discount on your first order. 🎁

Creative User engagement push notifications templates:

Not every push is designed to convert. Few push notifications are just messengers of milestones and major happenings. It might not have much business value, but appreciations, acknowledgment, milestone reveal, and social fam updates create a communication pipeline with the end-users. Users feel engaged and informed from time to time. 

Title	Good morning!🌼
Text	Here is your daily news feed📰

Title	You got great taste!😍
Text	Your pins were saved by 11 new users from the fam🎉🎉

Title	Excellent!💌
Text	Your answers have crossed 500 views this week. 🎉🎉

Title	Awesome!🤩
Text	Your posts are getting more reactions; check who they are! 👉👐

Title	Congratulations👏👏
Text	You have successfully reached 100k subscribers.🥳

Reduce cart abandonment – push notifications templates:

It takes a lot to convert users, and adding items to the cart and not making the purchase is an indicator of resistance owing to some reason. Cart abandonment can happen for various reasons. Users might have added items to their cart and forgotten about it after jumping on to another activity; They might feel there is a high shipping cost and are looking for competitor apps, or sometimes, they might need an extra push with some discount on the cart value. We never know what exactly they are looking for, but trying to reach them and making sure they convert is the prime factor that has the maximum impact on results. 

Title	Oops!😯
Text	We are running out of items you left behind in your cart!

Title	Items in your cart!👕
Text	Hey! You have left two items in your cart. Click to view items✔️

Title	Don’t forget 🙋🏻
Text	You have items left in your cart! Finish your order and save 20%!🎁

Creative User retention push notifications templates:

No matter how hard we try, there will be users leaving us. The chances are pretty high that they got busy with their own activities and haven’t opened your website/app for a very long time. 

Just like calling a friend after a long time, we need to convince them to come back. We can communicate with the best messages, provide some free goodies and surprise gifts, or simply offer them a discount on their next purchase. Retaining a customer is 5X more beneficial than acquiring a new customer. So, focus more on retention, just like conversion, for a long-term business strategy.

Title	Come back!👐
Text	We miss you. We can change!🥂

Title	We miss you!😌
Text	It’s been a while since you visited us; we have something for you. Check here!💨

Post-purchase communications:

Name any business; their primary goal is to convert and boost ROI. But user experience is equally important. Companies can make money only if a customer is convinced to make repeat purchases owing to brand satisfaction and eventually increase the average revenue per user. 

So, every aspect of the user journey is equally important. Hence in the shipping process, whether it is in-house or third-party facilitation, businesses need to take the sole responsibility of getting items delivered on time and should extend extra help on return and refund communications to build trust and brand value.

Title	Your shipment is delayed⏱️
Text	Your T-shirt will now reach on Thursday👕

Title	Your items are on the way!📦
Text	We will let you know once they are close ☑️

Location-based push notifications templates:

Thanks to geotagging. Businesses can find wherever you are – provided you agree to share that information with any brand. Unleashing the power of location-based communications can enthrall your customers with meaningful local communications at the right time. We often tend to receive location-based push notifications while visiting famous places, airport check-in, crossing borders, and more. It is the best time to promote your store nearby, seek feedback on their in-store experience, and many more.

Title	Welcome to Hyderabad!🙏
Text	Here are some biryani hotspots!🥘

Title	Hey Hyderabad! Rainy day? 🌦️
Text	Here you go! Flash sale on raincoats today!⛱️

Title	Got 5 minutes to shop!⌛
Text	Find some exciting deals at our store nearby!🎁

Flash sales and special days:

Who doesn’t love celebrations? Brands do celebrate, and special days are something they always eye. To grab attention, leverage the opportunity to convert, and make sure that everyone buys something. 

You can see your notifications space flooded with flash sales on every occasion, and again, to beat the crowd, there should be a unique approach with quirky titles and taglines. Sending personalized messages promoting products that users have viewed, searched for, or added to their cart or wishlist long back might bring in more traffic.

Title	Danube’s end-of-season sale is live!✨
Text	Kick back, relax, and shop🛍️

Title	Flat 80% off sale in the next 20 minutes!⌛
Text	Hurry! Make your wishlist now to avoid the rush💨

Title	The sale ends today!🔴
Text	Here is your last chance to save $500 on trending items!💸

Title	Hurry! Last a few hours left!⏲️
Text	Check out in the next one hour and get an extra 10% off on your cart!💰

Wrapping up:

Creating a push notification strategy for any business needs a basic framework of analysis. User needs, segmenting them into appropriate buckets, and personalizing the context and content as per the requirements. 

Then the real story of configuring a push with eye-catching images, titles, and crispy short descriptions begins. Figuring out the user’s most busy times and sending push notifications at the right time will have a significant effect on sales. Every business should be able to establish its brand in its communications sideways, achieving business goals. Be unique and make sure that every message creates some impression on the end user. May the above-listed creative push notification templates help you configure your own quirky communications.

Also read: Do’s and Don’ts of In-app messaging

About Upshot.ai

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, and Tenet Healthcare are using Upshot.ai and observed a massive increase in product adoption and YoY increment in revenues.

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