User onboarding is all about welcoming users, nurturing them to use and adapt to the product features. At the onboarding stage, there are specific goals of engagement, and the messaging changes for each one of them. Welcome messages can be of various types. Here are a few welcome messages to spice up the user onboarding rate.
Goal setting :
Though onboarding is inevitable and part of the user engagement process, businesses tend to have specific goals for onboarding alone. The goals can be:
- Product adoption.
- Particular feature adoption.
- Retaining the acquired users for a period of time.
- Converting them in the first 7 days.
- Collecting necessary information to personalize the content.
- Nurture users to upgrade to the pro version.
- App store rating optimization.
- Discover the ‘aha’ moments at the earliest.
Creating a strategy:
On one hand, businesses know what they want to achieve. On the other hand, they have a set of user engagement options to engage users at various levels for different purposes. Thus to create a compelling engagement strategy, you need a perfect blend of available user engagement tools towards achieving specific goals.
Using only specific engagement options like push notifications or emails doesn’t help much. There needs to be a diversity in engagement for the users to feel appreciated and well-received at their end.
Drawing inspiration from the best:
“Good artists copy, great artists steal“
Every business wishes to deliver a great engagement experience for its users. We often find brands outperforming and thinking out of the box when it comes to user onboarding.
Everything from the design, content to layout should inspire you to plan a similar kind of engagement for your end-users. Research, find, and try to follow some of the best practices that actually made certain brands stand out from the crowd. Then again, being authentic and genuine with your own designs will help to position your brand in the market.
Onboarding email templates:
Out of all user engagement options, especially for onboarding users – Emails never go out of fashion. Welcome emails are of various types and the email template mostly depends on the business and what they are selling. For SaaS, welcome emails can be a kick-off mail with the necessary information, documentation, and a quick introduction to the product. In the case of e-commerce, we often see brands welcoming users with a huge discount offer code for their first order.
Onboarding tutorials to educate:
Tutorials set the tone for educating users about a particular product. Tutorials can be a set of images that go as a carousel of onboarding steps or they can also be configured as videos or gifs highlighting a particular feature in the product.
Screen tips to navigate:
Screen tips provide the extra inputs or explanations for a feature or a screen. When the design of the product alone cannot speak for itself, screen tips come in handy.
Push notifications play a crucial role in onboarding users. Addressing the users by their name has been proven to create awesome first impressions on users. Later on, the push notifications are used as external triggers to increase the open rate and the stickiness of the app.
In-app messaging is an on-demand, within-app engagement that helps users with timely reminders and navigations within the app.
Need to personalize:
Brands need more information than just the first name and the last name in order to personalize an app or a product for a particular user. That is the reason why social apps like Pinterest collect data about their users’ interests during the user onboarding process itself to showcase relevant feed to the end-users.
The onboarding timeframe is a small window of user interaction but a prominent one when it comes to creating compelling first impressions. Frequent nudging is also not a good idea as it might leave users feeling spammed rather than informed. Setting the right goals, personalizing user experiences, and framing appropriate should happen as per the user’s need. Last but not the least, user onboarding is a continuous process that can be improved with time by gaining and analyzing insights from the user behavioral data to understand why a certain segment of users retained better than the rest.
About Upshot.ai :
Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, Tenet healthcare are using Upshot.ai and observed a massive increase in product adoption YoY increment in revenues.
Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.