Corona (COVID-19) outbreak has resulted in a massive shrinking of physical or real-time interactions between people, thereby bringing challenges in doing business. Lack of interaction in the physical environment poses a hindrance to starting a business relationship or creating new blocks of business conversations with your existing customers.
On the contrary, COVID-19 brings in an excellent opportunity for companies to massively scale up their business activities through their digital channels (Mobile Apps/Websites and Portals) and capitalize on the investments with digital channel engagements to surge their revenues across the different product lines.
Quarantine diaries:
In the weeks of quarantine, people across the globe would invariably be on their smartphones to engage themselves during the day.
It is indeed a perfect time for companies to nudge the offline customers(via Text/Emails)to get on-boarded into their digital channels and increase the digital customer base.
An E-mail/Text campaign with creative and compelling messages along with a link to download your app or website should be your first step to make your customers come on-board as part of your digital channel engagement. A budget parked for rewarding the new users with some reasonable cash-backs or discounts or pre-filled money in the wallet can ensure these users complete their on-boarding journey and discover the value you are providing them.
Different ways to conquer the digital space:
Companies should leverage their digital properties to personalize and educate users during this self-quarantine period and create a continuous digital channel engagement layer.
For example, a hospital or healthcare provider could nudge users to download the app through SMS/E-mail notifications and provide guidelines about being preventive from the deadly coronavirus. Interestingly, creating a profile of the audience based on age/demography and personalizing the nudges contextually (dietary patterns, exercises, alarming symptoms) will create even deeper engagement and emotional connection.
Digital players in the healthcare sectors should leverage this opportunity to on-board doctors to provide e-consultation during the self-quarantine time. It is a challenge for Patients to travel outside of their house during this peak epidemic cycle and could pose a significant threat to society. Bringing the e-consultations practice by categorizing based on the departments will ease the patients to access the services and get medicated promptly.
On the other hand, an insurance player could leverage this self-quarantine time frame and start nudging the users about getting insurance for corona and create an upstream channel to expand the insured portfolios.
Per the report published by PWC about the future of the insurance sector, it is observed that 68% of customers who were surveyed were willing to download and use their app provided by the insurance providers. Also, close to 67% of customers surveyed were keen to have any sensors or devices attached to their vehicles to optimize the premium payments.
In conclusion:
Upshot.ai will help you catch up with the current situation and build a high degree of engagement with your users via digital channels. It allows you to capture your user’s behaviour across your digital channels and create a robust engagement layer using the principles of gamification.
Leveraging such powerful tools will help product and business teams to continue the business remotely and successfully. This will also be a critical tool for your teams to create an incredibly healthy business continuity plan (BCP) and lets you sail through the storm by still maintaining the required revenue base.
If you are looking to scale up your digital channel engagement and revenues, please reach out to me at raghuram.mohan@upshot.ai
Also read: COVID -19: Boosting product adoption strategies | Wasel
About Upshot.ai :
Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, Tenet healthcare are using Upshot.ai and observed a massive increase in product adoption YoY increment in revenues.
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