The covid-19 outbreak has affected many organizations and impacted employees’ lives with uncertainty. Keeping the employees happy, engaging, and productive in the hybrid work culture has become much more essential than before. Employers have incorporated gamification in the workflow to increase employee engagement and productivity while making work-life balance more enjoyable.
According to Zippia, 70% of global 2000 companies use gamification somehow, and 90% of employees say it makes them more productive at work.
This article will discuss how to boost employee engagement with gamification and some successful gamification examples!
What is Gamification in WorkPlace?
An employee in the organization looks for learning, growth and recognization. These can be imparted in an immersive way by implementing gamification in the workplace; before that, let’sunderstand what it is
Gamification is adding gaming elements to non-game contexts to motivate and engage users. The same applies to gamification in employee engagement, adding game mechanics points, badges, rewards, leaderboards, and challenges in the work environment to encourage employee engagement and performance towards organizational goals. Incorporating challenges and tasks in the work environment makes the job interesting and exciting.
Employers use this technique to increase employees’ engagement and productivity. Gamification accomplishes the same goal of reducing stress and increasing employee enjoyment of their work.
5 Ways to Boost Employee Engagement with Gamification
#1 Gamifying Employee Onboarding Process
It’s never easy to successfully onboard new employees as they find it challenging to remember crucial information regarding their employer, role, and team during the initial few days. Companies that rely too much on onboarding materials, videos, and training sessions miss out on the chance to engage and train new hires.
Take a moment to think, which onboarding experience would you like: A PowerPoint presentation or a fun-filled, engaging onboarding? It’s not too difficult to guess the popular response.
Gamifying onboarding is an excellent approach to training new hires for the organization toward the duties, responsibilities, and goals. Training that uses game elements like quizzes, rewards, and badges produces better results and higher retention rates.
#2 Motivating Employees Through Rewards
Around a 60% employee engagement increase is seen in workspaces that have implemented Gamification. It motivates the employees to do assigned work diligently.
Employee engagement and motivation can be significantly increased when their thoughts are respected, and their hard work is recognized. Leaderboards, points, and rewards are compelling game elements that inspire employees and give the feeling of accomplishment to keep working on the task and give it their best effort.
Goal-tracking progress bars work well, and employees are engaged when they look at their progress toward their goals, which boosts productivity.
#3 Tap into Competition to Boost Team Spirit
A team’s performance is enhanced when individual employees are encouraged to communicate with each other.
Gamification is a tool to improve communication among employees and work as a team. Rewards, and challenges, such as competition among the different teams in the organization, inspire excitement for work and improve team spirit to have the ability to transform standard, tedious activities into engaging challenges.
Employees can be motivated to collaborate on projects as teams, share knowledge, and learn from one another by instituting a system of rewards and successes. The team that sticks together wins. Therefore, the gamification technique can temper individual ambitions and foster teamwork.
#4 Use Storytelling to Engage.
We all like stories and use the same technique for implementing dynamic storytelling that represents a particular job role, routine duties, and activities to develop employee engagement.
Employees are more likely to engage with stories that resonate with them and trigger an emotional response. It builds trust and helps your team understand where they fit in your organization’s goals.
Engage staff members in role-playing activities where they must solve issues and evaluate potential solutions. Your employees’ strengths and weaknesses will be revealed in the results, along with suggestions to improve their performance.
#5 Offer Real-time Feedback
Feedback is an excellent method for improving work efficiency and understanding one’s ability.
Employees can work toward immediate, measurable, relevant goals and receive guidance from higher-ups as those goals are met or not.
This means annual performance reports won’t be any more unpleasant surprises because game elements like points and leaderboards give real-time feedback. Employees can self-assess their amount of knowledge on the products/services they offer to the customers by participating in weekly quizzes and trivia. It also builds their confidence levels and improves their performance.
Successful Employee Gamification Examples
Salesforce’s Big Game Hunter
Salesforce, an American cloud-based software company, introduced the “Big Game Hunter” program to increase the usage of its complex CRM system amongst its sales representatives and boost employee engagement. Initially, the sales staff served as chicken hunters before eventually moving to more rewarding positions as they became more accustomed to the latest CRM capabilities. Compliance rose by more than 40% for one client!
Siemens Industry, Inc., a German multinational conglomerate, inducted the game Plantsville to train plant managers to operate their plants better. Players who are plant managers in the organization were awarded for making good decisions within the game, and the feedback was instant. Thus far, nearly 20,000 players have tried their hand at this game with positive feedback.
Marriot’s My Marriot Hotel
Marriot, a hospitality giant, introduced gamification elements, points, and rewards in its recruitment process. “My Marriot Hotel” is a recruitment game where the applicants are asked to manage a virtual hotel. Points and rewards are awarded based on performance. The game got successful; it attracted nearly 25,000 players in the first week and crossed 100,00 page views.
Gamification has proven effective and enjoyable. Many organizations have taken this innovative approach to build engagement and achieved productivity and performance gains. Workspaces with gamification will gain more experience to serve their customers better. It also helps in building a successful business.
If you’re interested in using gamification at your workplace to increase employee engagement and productivity, we’d love to help! Talk to our engagement experts.
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