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Sruthi Malla
Sruthi Malla August 30, 2021

An effective user onboarding process has a lot of benefits. Like any other business strategy, user onboarding has its own set of advantages. Often business owners want every new implementation and strategy to solve a few pressing problems related to user engagement or conversion. From that perspective here are the five such business queries that are efficiently answered by a strategic user onboarding.

How to improve product adoption?

How to boost new user retention?

How to increase the conversion rate and speed up the conversion process?

How to reduce customer support costs?

How to increase customer engagement?

Download for Free: User Onboarding Best Practices

Let’s deep dive into each one of these:

How to improve product adoption?

When a new user opens the app for the first time, there is a need to guide them through the product. Few business dependent features need more explanation on how and when it is used. On the whole, the first few sessions should drive users towards the product ‘aha’ moments. Thus the usage and use cases of the product are realised at the earliest and a complete product adoption is attained. 

Also Read: How to Announce New Features to Drive Product Adoption

Onboarding facilitates early product adoption like above.

How to boost new user retention?

Customers leave when they can’t figure out the value of the product even after using it for a while. Thus retention is of great importance to any product as it is double effective as acquiring a new user. So, for a new user, giving that daily dose of motivation to open the app and providing a strong reason to stay is possible only with personalised onboarding. 

How to increase the conversion rate?

Most applications aim to convert the users in their first session itself. The main business objective is to nurture them through the complete app cycle so that the users can checkout with ease. Incentivized user onboarding has the power to drive such user conversions. 

How to reduce customer support costs?

Customer support is a costly affair. Not just it churns a lot of money but also depreciates a lot of valuable resources. Thus reducing the number of customer support tickets automatically reduces the customer support cost. Rightly educating users on product features, how and when to use a particular feature within the product reduces the inflow of support requests. Thus an educational user onboarding experience reduces customer support costs.

How to increase user engagement?

User onboarding and user engagement go hand in hand. Engagement campaigns trigger users at various points in the user journey. Eventually, in order to successfully onboard a user, there should be a perfect blend of user engagement options to educate, nurture and convert the users. 

Wrapping up:

A good onboarding experience creates stellar first impressions among the new users acquired by the business. How well the onboarding process is crafted influences how well users adopt, retain, and convert for a particular product. There should be the least value gap by setting up the right expectations during the onboarding stage itself. 

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