Mobile apps have taken the world by storm; now, it’s almost impossible to imagine our world without them. Today we have an app for almost everything – be it playing games, socializing, chatting, getting the news on the move, listening to music, shopping, and whatnot! Apps face a lot of competition to succeed, one of which is to have sufficient mobile app engagement.

No matter your business, it has become imperative to have a mobile application as it makes it possible to attract and retain your customers. However, just developing a mobile app isn’t enough. To develop a competent mobile app that makes you stand out from your competitors, it should have some essential features that your customers need.

Successful customer engagement contributes to 23% of businesses’ revenue increase. This blog will discuss the must-have features that will help you boost mobile app engagement and keep up with the customer’s expectations to stay on top of the game.

Features to Supercharge Mobile App Engagement

1. Deeplinking

A deep link directs your mobile app user to the relevant content in your app with just a single click. It is just like a hyperlink, but instead of leading a person to a web page, deep links take them to a specific section within your mobile app.

Irrespective of what stage the user is in, no multiple paths are confusing the user or causing any friction in their journey with your app.

This ability of deep links to generate a frictionless user experience is crucial to improving the effectiveness of user acquisition, engagement, re-engagement, and conversion campaigns.

For example, you could motivate inactive users with a discount using a deep link. The link will direct them to the in-app page where they can avail of this discount, increasing the probability of them converting.

Benefits of deep links:

• Streamlines the user experience and drives conversions
• Improves user engagement and retention
• Boosts app discoverability
• Helps to re-engage inactive users
• Helps to assess and optimize marketing campaigns
• Improves app usage metrics

Also read: Push Notification Strategies to Increase App Engagement in 2023

2. Personalization

The number one expectation of mobile app users from their apps is personalization. Incorporating personalization while building a mobile app aims to meet customers’ needs. It customizes the app experience for specific audiences rather than delivering a broad, one size fit experience for all users.

To create a personalized experience for your app users, you first need to gather data about them to determine their specific needs and wants. Once armed with that customer data, you can decide the experiences you want to provide and which segments of your users will be given specific experiences. 

You can deliver personalized experiences to your users using demographic, behavioral, and contextual targeting. Demographic targeting helps find out who your users are, while in behavioral targeting, you track the actions of the user to customize their app experience.

For example, if a user tends to click more on pants than shirts in a shopping app, the app can display, in real-time, more or similar products they might be interested in.

App personalization increases the likelihood of your app standing out from the crowd and is one of the best ways to create an app that your users will actually enjoy using.

3. Customer Feedback and Support

Users love it when companies listen.

In a time where apps are overflowing with features and customizations, providing a positive user experience is paramount to success. Gathering feedback from your users is a proven method to improve business.

There are many ways to evaluate whether your user’s needs are being met, but one of the best ways is by having a customer feedback and support feature in your app.

This can be easily done by incorporating a platform that allows you to collect in-app feedback and run a short customer satisfaction survey.

It is the simplest way to get suggestions and reviews from your users, which will help you make necessary changes to improve the performance and overall user experience.

4. Analytics

“If you can’t measure it, you can’t improve it” – Peter Drucker.

Merely getting your app published on the app store isn’t enough. Gathering relevant data about app usage and user experience is essential for any mobile app.

To measure app performance and find areas of improvement, you need to integrate analytics into your app. This will help you track and identify your users’ actions and experiences and help you to devise strategies to further boost mobile app engagement.

Conclusion

By now, you surely have a clear idea of the important features your mobile app strategy must have for excellent mobile app engagement.

By incorporating the features mentioned above in your mobile app, you can ensure that the requirements of your users are met to the tee. No matter the size of a business, whether big or small, it is vital to have a mobile app with all the right features that meet the users’ demands for the app to succeed.

The Upshot.ai Advantage

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve product adoption and conversions.

With Upshot.ai, banks, Insurance, and FinTech firms can enhance their digital experiences with pre-built gamification features. It can provide personalized insights, actionable recommendations, and contextual nudges designed to deepen its relationship with its users. 

Book a demo of the most comprehensive user engagement and gamification platform to achieve your digital product goals. Join our communities for more insights, guides, and best practices that keep you updated with proven strategies and tips to supercharge your campaigns.

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