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Sruthi Malla
Sruthi Malla March 10, 2021

People prefer to receive relevant and exciting notifications’. That’s precisely why they subscribed to you in the first place. Smart marketers have known for a while that people rely on emotions rather than hardcore information. That’s why it’s critical to humanize your message whenever you send a push notification to your users for maximum engagement. Every push notification you send should be timed right and add real value to the user. 

Sample push notification template
Send effective push notifications that user’s can’t ignore.

An engaging push notification includes creative copy, rich media images, calls to action, and the right timings. Following are 13 ecommerce push notification templates that you can directly pick and use for your campaigns. Though this article is ideal for mobile e-commerce marketers, you can also use these templates for food delivery and grocery shopping apps!

Ecommerce Push Notification Templates that Evoke Emotions and Engage Users

  1. Sign up after app installation
BodyHey [name]! Create an account and unlock free shipping for your first two orders🙌.
CTASign up now
Trigger24 hours after the app installation
  1. Activation after mobile app install
BodyWelcome [name]! Use [personalized code] on checkout to get [offer amount] off. Hurry, the offer ends in [expiry time]⏳.
CTAShop Now
TriggerAfter app installation
  1. Item added in the wishlist
BodyHey [name], users are raving about this [product]👗! Check out the reviews and get yours now!
CTACheck now
TriggerAfter 1-2 days of items added to the wishlist
  1. Item added in the cart but not proceeded for purchase
BodyPrice drop alert: Hey [name], there is a flat [% discount] off on [product] valid only for the next [duration], hurry!
CTAShop now
TriggerAfter 1-2 days of items added to the cart
  1. Send a birthday offer or discount
BodyHappy birthday, [Name]! Here’s a gift for you; how about [$ OR % DISCOUNT] off your next order? 🎂 🎉
CTAClaim your discount
TriggerOn the user’s birthday
  1. Recommend related or complementary products based on order history
BodyHey [name]…If you liked [past product name], you’re going to love what we picked for you.
CTACheck now
TriggerAfter seven days, the user has received the order
  1. Send a holiday offer or discount
BodyMerry Christmas, [name]! 🎄 Santa stopped by to leave you a [$ or % discount]. 
CTARedeem it now
TriggerSeven days before the holiday
  1. Suggest an event or holiday-specific product
BodyNeed to get into the [holiday] spirit😍? This [product] will do the trick. [%discount] from [date] to [date].
CTAShop now
Trigger1-2 weeks before the holiday.
  1. To convert cart abandons to purchases
BodyHey [name], you left something behind🛒. No need to worry – we’ve saved your [product] for easy checkout.
CTAShop now
Trigger1 hour after the item added the cart 
  1. Let users know when a purchase has shipped
BodyYour order of [product] has shipped!  Our carrier partner is winging to your location right this very moment.🎁
CTATrack order 
TriggerAs soon as the order ships
  1. Post-purchase incentive
BodyYay! [item just purchased] is yours. As a thank-you, use code [personalized code] to get [discount % or $] off your next order.
CTARedeem now
TriggerImmediately after purchase
  1. Announce the return of a limited stock item
BodyYou asked for it. We restocked it. [item] is back now — only until [date].
CTAOrder now
TriggerImmediately when the limited item returns
  1. Re-engage with a free item or discount
BodyBeen a while, [name]. Reward yourself with [product name] at get  [discount $ or %] now with code [personalized code]
CTAUse code now
TriggerAfter a lack of user engagement for 14 days

Wrapping up

Craft your notifications in such a way that it reflects the value you have to give to your users. Humanize push notifications to strengthen the bond they have with you. Once the trust is in place, it is only a matter of time before your users decide to buy from you. People react to emotions than anything else. Marketing backed by emotions creates an instant connection and encourages users to convert without a second thought. Convert your users into customers using these ecommerce push notification templates. Make sure you bookmark this article to make it easier for you to refer to the ideas and push notifications templates here.

About Upshot.ai

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, Tenet healthcare are using Upshot.ai and observed a massive increase in product adoption YoY increment in revenues.

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