People prefer to receive relevant and exciting notifications’. That’s precisely why they subscribed to you in the first place. Smart marketers have known for a while that people rely on emotions rather than hardcore information. That’s why it’s critical to humanize your message whenever you send a push notification to your users for maximum engagement. Every push notification you send should be timed right and add real value to the user. 

An engaging push notification includes creative copy, rich media images, calls to action, and the right timings. Following are 13 ecommerce push notification templates that you can directly pick and use for your campaigns. Though this article is ideal for mobile e-commerce marketers, you can also use these templates for food delivery and grocery shopping apps!

Ecommerce Push Notification Templates that Evoke Emotions and Engage Users

1. Sign up after app installation

Body	Hey [name]! Create an account and unlock free shipping for your first two orders🙌.
CTA	Sign up now
Trigger	24 hours after the app installation

2. Activation after mobile app install

Body	Welcome [name]! Use [personalized code] on checkout to get [offer amount] off. Hurry, the offer ends in [expiry time]⏳.
CTA	Shop Now
Trigger	After app installation

3. Item added in the wishlist

Body	Hey [name], users are raving about this [product]👗! Check out the reviews and get yours now!
CTA	Check now
Trigger	After 1-2 days of items added to the wishlist

4. Item added in the cart but not proceeded for purchase

Body	Price drop alert: Hey [name], there is a flat [% discount] off on [product] valid only for the next [duration], hurry!
CTA	Shop now
Trigger	After 1-2 days of items added to the cart

5. Send a birthday offer or discount

Body	Happy birthday, [Name]! Here’s a gift for you; how about [$ OR % DISCOUNT] off your next order? 🎂 🎉
CTA	Claim your discount
Trigger	On the user’s birthday

6. Recommend related or complementary products based on order history

Body	Hey [name]…If you liked [past product name], you’re going to love what we picked for you.
CTA	Check now
Trigger	After seven days, the user has received the order

7. Send a holiday offer or discount

Body	Merry Christmas, [name]! 🎄 Santa stopped by to leave you a [$ or % discount].
CTA	Redeem it now
Trigger	Seven days before the holiday

8. Suggest an event or holiday-specific product

Body	Need to get into the [holiday] spirit😍? This [product] will do the trick. [%discount] from [date] to [date].
CTA	Shop now
Trigger	1-2 weeks before the holiday.

9. To convert cart abandons to purchases

Body	Hey [name], you left something behind🛒. No need to worry – we’ve saved your [product] for easy checkout.
CTA	Shop now
Trigger	1 hour after the item added the cart

10. Let users know when a purchase has shipped

Body	Your order of [product] has shipped!  Our carrier partner is winging to your location right this very moment.🎁
CTA	Track order
Trigger	As soon as the order ships

11. Post-purchase incentive

Body	Yay! [item just purchased] is yours. As a thank-you, use code [personalized code] to get [discount % or $] off your next order.
CTA	Redeem now
Trigger	Immediately after purchase

12. Announce the return of a limited stock item

Body	You asked for it. We restocked it. [item] is back now — only until [date].
CTA	Order now
Trigger	Immediately when the limited item returns

13. Re-engage with a free item or discount

Body	Been a while, [name]. Reward yourself with [product name] at get  [discount $ or %] now with code [personalized code]
CTA	Use code now
Trigger	After a lack of user engagement for 14 days

Wrapping up

Craft your notifications in such a way that it reflects the value you have to give to your users. Humanize push notifications to strengthen the bond they have with you. Once the trust is in place, it is only a matter of time before your users decide to buy from you. People react to emotions than anything else. Marketing backed by emotions creates an instant connection and encourages users to convert without a second thought. Convert your users into customers using these ecommerce push notification templates. Make sure you bookmark this article to make it easier for you to refer to the ideas and push notifications templates here.

Also Read, Top eCommerce gamification strategies to revolutionize the shopping experience

About Upshot.ai

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, Tenet healthcare are using Upshot.ai and observed a massive increase in product adoption YoY increment in revenues.

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