With the digital world transformation, capturing the attention of users was a constant challenge for businesses. Traditional marketing methods, such as email or display ads, were often overlooked or ignored, rendering them ineffective. That was the case until the advent of push notifications in 2009, a simple yet powerful tool that changed the game.
Push notifications became an essential part of the mobile experience, offering a direct line of communication with users and the ability to deliver personalized and relevant messages. The market size of push notifications is expected to grow at a CAGR of 20.81% and is anticipated to reach around USD 31,920 million by 2025.
However, with so many notifications flooding users’ screens, it can be difficult for businesses to ensure their messages stand out. Businesses must ensure push notifications are delivered at the right time to the right people to succeed in this competitive world.
This blog will discuss everything about push notifications and effective push notification templates that will work in 2023.
What are Push Notifications?
Push notifications are a great way to keep users engaged and informed about what’s happening in your app. Short or pop-up messages appear on the user’s screen, usually triggered by a specific event or parameter. When clicked, they take the user directly to the relevant screen within the app. They act as a communication channel between the users and apps. These notifications are delivered even when the app is not in use and are an effective way for app developers and marketers to communicate with users.
The main objective of the push notification is to keep users engaged with an app to provide them with timely and relevant information such as updates, reminders, and promotional offers.
Read also: Fintech App Engagement: In-App Message and Push Notification Templates
Why are Push Notifications Important?
Push notifications allow app developers and marketers can deliver timely and relevant information directly to the user’s device, even when the app is not in use. This can be especially useful for real-time communications, such as updates, payment reminders, or deals. By providing users with valuable and relevant information, push notifications can improve overall user experience and increase customer satisfaction and loyalty.
In addition, push notifications can help improve user engagement and retention by keeping users informed and up-to-date with the app’s latest content, features, or promotions. It can reduce app abandonment and encourage users to continue using the app. Push notifications can also deliver targeted and personalized promotions, increasing conversions and sales. However, it’s essential to use push notifications effectively and responsibly, as overuse or irrelevant notifications can lead to decreased engagement and opt-outs.
- The average smartphone user in the USA will receive 46 push notifications per day
- Overall push notification opt-in rate – 60%
- Highest push reaction rate day of the week – Tuesday (8.4%)
- Push notification personalization improves reaction rates – by 400%
Also read: In-App Messages vs Push NotificationsÂ
10 Effective Push Notification Templates that Work in 2023
1. The Welcome Notification
These notification is sent to a user immediately after downloading and installing your app. It is the first step to introducing your app to the user. The welcome notification is an introduction to your app and sets the tone for future interactions with the user. This notification should be friendly and informative.
| Title | Welcome! |
| Text | Welcome [first_name]! Use [personalized_code] on checkout to get [offer_amount] off on the first purchase. |
It works because it provides a first impression and establishes a relationship with the user right from the beginning. An informative message encourages users to engage with the app and explore its features, leading to a better onboarding experience and higher user retention.
2. Update Notifications
This type of notification informs users about new content or update that has been added to your app. An update could be new articles, products, deals, etc. These notifications should provide a clear message that encourages users to engage with the new content.
| Title | Out for delivery! |
| Text | Yuhu! Your order from [App Name] will be delivered today. |
Update notifications keep users informed about your app’s latest changes and additions. This helps maintain user engagement and encourages them to keep using the app, as they are aware that new and relevant content is being added regularly.
3. Abandoned Cart Notification
This type of notification is sent to users who have added items to their shopping cart but still need to complete the checkout process. The notification serves as a reminder and can help convert potential customers into paying customers. These kinds of notifications we mostly notice on ecommerce and food delivery apps.
| Title | Your cart awaits you! |
| Text | Hey [first_name], you left something behind. No need to worry – we’ve saved your cart for easy checkout. |
Abandoned cart notifications work because they address a common problem faced by many online shoppers, which is forgetfulness. This notification serves as a gentle reminder, helping the shopper to remember what they left in their cart and encouraging them to complete the purchase.
4. Limited-Time Offer Notification
As the name suggests, these notifications provide users with time-sensitive offers such as sales or deals. Creating a sense of urgency with a limited time frame encourages users to take action immediately and take advantage of the opportunity.
| Title | Flash Sale! |
| Text | Hurry Up! [App Name] is offering a limited-time discount of 50% off |
These notifications are compelling because they tap into the psychological principle of scarcity. People perceive something as more valuable and desirable when it is scarce or available for a limited time only.
5. The Reminder Notification
It helps to keep users on track and informed about upcoming events or deadlines that may be relevant to their interests or needs. This notification should be timely, concise, and to the point. For example, if a user has an upcoming appointment with a business, they would receive a reminder notification a day or two in advance that would remind them of the appointment and provide them with the option to reschedule if necessary.
| Title | Don’t forget! |
| Text | Your [App Name] appointment is tomorrow at 2 PM |
These notifications provide a timely and convenient way for users to stay informed and on track with their schedules. They can help reduce forgetfulness and increase accountability, leading to more organized and productive behavior.
6. Progress Update Notification
This notification keeps users updated on your app’s progress or accomplishments. It’s a great way to remind users of their accomplishments and motivate them to strive for goals. This could include updates on the completion of a task or the achievement of a milestone.
| Title | Good job! |
| Text | You’ve completed 10 of 20 [game name] stages.Keep up the great work |
Progress update notifications work because they help users reach their targets by providing information on their progress. It acts as a constant reminder of the goals they have set and the accomplishments they have achieved. They serve as a source of motivation to users to focus on their objectives.
7. Exclusive Access Notification
This notification offers exclusive access to content, products, or services to your most loyal users. It’s a great way to reward loyal customers and make them feel special. This type of notification helps build a sense of exclusivity and encourages users to continue using your app.
| Title | Exclusive access alert! |
| Text | We at [App Name] are offering a private sale to its top customers. Tap here to shop now |
These notifications tap into people’s desire for status and recognition. When people are given special privileges or are made to feel like a part of an exclusive group, it can increase their engagement and loyalty toward the product or service.
8. Geolocation-based Notifications
These notifications allow businesses to send location-specific offers, promotions, and information to their users, increasing their chances of engaging with the app. For example, if a user is new to the city, the business can notify them about hotels, restaurants, tourist places, and nearby events.
| Title | Near oxford street? |
| Text | Hi [user name]! You are nearby [store name] oxford st. Currently, we are offering 50% off your favorite drink [name]. Tap here to reserve your place. |
Geolocation-based notifications work because they provide users with personalized, relevant information based on their current location. By sending location-specific offers, promotions, and information, businesses can capture the user’s attention and increase the chances of engagement with the app.
9. Referral Notification
This type of notification encourages existing users to refer their friends and family to your app, thus creating awareness and organic growth. It is an effective way to reach out to loyal & happy customers and increase your app’s user base. The referral notification should incentivize users with rewards or special perks for making a successful referral.
| Title | Share the love! |
| Text | [App Name] offers a discount to you and a friend when you refer them. |
People trust the recommendations of their friends and family more than advertisements or other forms of marketing. Word-of-mouth is a powerful marketing tool, and referral programs tap into that power by offering incentives for users to spread the word about your app to their network. This type of marketing is cost-effective and can lead to a more engaged user base and increased downloads and conversions.
10. Feedback Request Notification
Feedback helps marketers to understand the voice of their users regarding the app. Through feedback, they can gain insight into how the user experience can be improved and make more informed decisions. These notifications help collect user feedback via survey, rating, or review.
| Title | Your opinion matters! |
| Text | We at [App Name] would like to hear your thoughts on our app. Take a quick survey |
These notifications help marketers identify key issues that users are encountering with the app. This can increase customer satisfaction and loyalty, as users feel their voices are heard.
Conclusion
Push notifications are a powerful tool for marketers to engage and retain their users. Understanding users’ motivation and what they find valuable is the key to crafting effective push notifications. This can be achieved by conducting user research, analyzing user behavior, and testing different templates.
By understanding your users, you can create push notifications that are both effective and well-received. Some best practices for creating push notifications include keeping them short, using personalized language, and including a clear call-to-action. Additionally, it’s essential to be selective about when and how often you send push notifications not to overwhelm your audience. Ultimately, it all comes down to crafting a message that resonates with your users and encourages them to take action.
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