Turn Casual Customers into Raving Fans

Experience the most powerful User Engagement Platform for Mobile & Web

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Turn Casual Customers into Raving Fans
Trusted by Top Brands
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies
Upshot.ai | Trusted by Fortune 1000 Companies

Our Results Speak for Themselves

Deliver impact at every stage of the user journey

Uncover critical obstacles and opportunities in the customer journey

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userjourney mobile

Features that Supercharge User Onboarding, Engagement, Retention and Conversions

Explore Upshot.ai’s wide range of tools that provide you with an in-depth customer view to help you maximize product adoption, engagement, and conversions.

  • SDK/ JS to capture data from Mobile App and Websites
  • APIs/SQS/S3 to send and receive data from the system of record
  • Basic & Custom reports, Funnels to analyze user behavior
  • Segmentation and Rule engine to define target users
  • Engagement Actions to drive desired user behavior
  • Journeys to automate workflows
  • Predict user churn and conversion
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Our Omnichannel, User Engagement & Gamification Platform enables Product, Digital and Marketing teams to

Create Your Customer Data Platform

Capture user’s behavioral, demographic, psychographic, and transactional data from online and offline channels.

Analyze Data

With more than 50 analytical reports and insights available on the dashboard. It also allows you to create custom reports.

Create Target User Segments

Group users based on their behavior using Segmentation and Live-Rule engines that allow you to target them in real-time.

Improve Product & Feature Adoption

Via dynamic in-app guidance created by using images, videos, screen-tips, and splash screens to systematically and continuously onboard users.

Achieve 1 to 1 Hightly Personalized Communication At Scale

Send Personalized & localized push/ web notifications, email, SMS, WhatsApp & In-app messages at the user’s preferred time.

Gamify User Experience

Use purpose-built tools like badges, quizzes, opinion polls, mini-games, leaderboards to motivate users to visit & perform desired behavior again and again.

Bulid New Features That your Users Love

Understand what your users want by asking them directly using: Micro-surveys, Opinion polls, Feature ratings, Likes/Dislikes.

Create More Loyal Users

Categorize users based on their loyalty index and reward users with virtual currency or points using behavioral reward program.

Upsell and Cross-sell

Based on the user’s behavior and demographics, present banner ads, full-screen ads, and custom ads to promote your own products.

Provide In The Moment Experiences

Using live rules engine and geo-fencing, nudge users in real-time, and trigger failure alerts to support teams.

Retain Users

Predict user churn and proactively interact. Make users earn points for their behavior via the behavioral reward program that will reduce users switching to the competition.

Deliver Omni-Channel Experience

With the ability to stitch data from multiple channels and unify, use it to communicate at the preferred channel of the user.

Automated Workflows

Use the Journeys module to create automated workflows targeting specific segments with a series of nudges that motivate them to complete the journey.

Acheive Product Lead Growth

As a Customer Data Platform, Upshot.ai allows product, marketing, growth & support teams to align towards their common business objective.

Build Habit-Forming Products

Nudge users in the right context, drive them to exhibit the desired behavior, motivate them with surprise rewards for doing it.

Make Data-Driven Decisions

Using machine learning algorithms like LRFM, Regression, Time series, and Clustering to find user behavior patterns and use them to fine-tune campaigns.

Our Orchestration Methodology

Upshot.ai | Our Orchestration Methodology

Why Upshot.ai?

Working with millions of mobile app users, we explored every type of engagement technique to ensure that users easily understand the products. Our state-of-the-art Gamification tool keeps users hooked to apps so they keep coming back, resulting in increased customer engagement and loyalty.

enagement actions

Download our award winning

Customer Success Framework

Discover how Upshot.ai can transform your business

What Our Customers Say About Us

Upshot.ai serves all our marketing and customer engagement needs in one feature-rich and flexible platform. Its customized dashboard helps us understand patterns in customer behavior along with engagement and revenue KPIs. Using it we're able to create segments and engage them with impactful messages that deliver meaningful results. We've set up a unified approach across all our engagement channels - be it email, mobile push notifications, or in-app. Most importantly, the Upshot.ai customer success team has been very supportive throughout and gave us worthy suggestions to get the most value out of Upshot.ai

Hitinder Bawani

Head of Growth, Y K Almoayyed

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Upshot.ai has been an invaluable partner for over 2 years. Their exceptional customer service, round-the-clock support, and advanced tech solutions make them reliable partners. Their open corporate culture ensures accessible communication with the team. We're thoroughly pleased with our collaboration and look forward to many more successful years together.

Vindhya Siriparapu

Product Manager, ACT Fibernet.

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Upshot.ai has allowed us to manage both user engagement and analytics from a single tool. At ITC Mangaldeep, we used it to increase stickiness among our mobile app users using a mix of capabilities - custom analytics, in-app tutorials, multilingual surveys & personalized messaging. We're also quite happy with their customer success team - they are active in sending their strategic inputs for us to consider and approve.

Atul Pujar

Head of Marketing, ITC Matches and Agarbati Division

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Upshot.ai has helped us to have a unified view of our customer behavior across our various apps, e-commerce and customer support. It has a very unique array of engagement actions that have allowed us to create a more personalized relationship with our customers and helped accelerate our digital revenue streams. Today, Upshot. Ai is a critical pillar of our customer experience architecture and it's one of the best technology decisions we've made.

Bob Hull

CFO, Panini America, Inc.

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Upshot.ai is a great tool. It aided in recognizing customer behavior within the app. It highlighted pain points like user retention and user drop-off which is critical to any business. More than the tool, it’s the team, the business advisor who always gave relevant and worthy suggestions to get the best out of Upshot.ai.

Hitinder Bawani

Head of Growth, Y K Almoayyed

Client Image

Frequently Asked Questions

Integrating Upshot.ai consists of two phases

  • Integration strategy (1-2 weeks): Understand your product & business goals and define key KPIs/ Metrics, Identify events and attributes to be captured and integrated, Design high-level campaign strategy.
  • Actual integration and testing( 2-3 weeks)The entire integration process will be completed within 3-4 weeks.

It would take approximately 1-2 weeks of your developer time for integration.

Instantly.

If the interaction needs images, the SDK downloads the images in the background and presents them when the display condition is fulfilled (i.e. consumer reaches the right screen in the app or displays the expected behavior).

If the interaction needs videos, the SDK does not download any video, rather Upshot.ai streams the video to the consumer via its CDN. Any delay in the SDK’s display process can be configured during the integration progress.

The process of capturing end user’s behavioral, transactional and attitudinal information and passing it to Upshot.ai which in turn provides this information in the form of reports and insights.

It also includes integrating the upshot.ai nudges that will enable the business to interact back with the users.

As a one-time activity, Client and Upshot.ai teams could work together to identify the key metrics that matter for their product, then identify the events/places within the app where the required data needs to be captured.

If the app changes after initial integration i.e. app features are added/modified, the teams could consider revisiting the event capture relevant to the changes only.

Yes, Provided the client’s existing tool should have the ability to push data to Upshot.ai via an API..

You need to pass the data as dictionaries for the respective platform (More details provided in SDK documentation). Every data to upshot.ai is sent as an event which is a Key, value pair.

For mobile apps every time when you release a new feature and publish a new version to Appstore and Playstore then you need to integrate the latest additions with Upshot.ai SDK. Upshot.ai will be able to capture those new events for all users who updated their app to the latest version. For websites, you can dynamically pull data when a new feature is released.

We release an updated version of the SDK every 3 months. This release includes:

  • Support for the latest OS versions of iOS and Android
  • New Features Added to the Platform
  • Bug fixes

The SDK has been designed to have a negligible impact on app performance from a consumer perspective. So far the SDK has been integrated into several games, consumer apps, and websites and has not received any complaints about the SDK impacting app performance negatively.

The executable file size of your iOS binary would increase by approximately 4MB and Android by 2.5MB after integration. So, if your App is 20MB it would become approximately 24MB on iOS and 22.5MB on Android

By default, Upshot.ai SDK does not automatically capture ANY consumer PII( Personally identifiable information)

  • During the integration of Upshot.ai SDK with your mobile app or Website, you can decide what is to be captured and what should not be.
  • If PII data such as email ID, Phone number are sent they will be masked at upshot.ai side while storing in its database and no one will be able to read the data even if they have access to raw data.
  • Each client’s data in the Upshot.ai cloud is stored within its own isolated logical container. As Upshot.ai is deployed on AWS, the hard disks used by Upshot.ai are encrypted as per AWS standards.
  • Upshot.ai does not sell one client’s data with other or any 3rd party agencies.
  • Upshot.ai SDK encrypts each data point while sending to Upshot.ai servers and the server validates the incoming data by matching the encryption key to avoiding any mid man intrusions.

While integrating the SDK you need to use the Account ID and App ID that are available on the dashboard configured for your account. These IDs will serve as the address for the data to be stored on the Upshot.ai cloud which is hosted on AWS.

All the data that is being captured by the App and passed to the SDK will use these IDs while sending data out via APIs. All APIs use HTTPS

Each data packet is encrypted with the combination of App and Account ID along with a custom OTP generated by the SDK which is then validated by the server to avoid mid man hacking.

The data resides on Amazon AWS hosted and managed by Upshot.ai. Every client’s information is stored on a multi-tenant architecture. Clients will own their data and it will not be shared/sold to any other client or 3rd party agencies

The data on Upshot.ai servers will be retained for 5 years with 3 years of data accessible via the dashboard and 2 years of data will be archived. Post 5 years you can decide to take the old data into your systems or it will be deleted from upshot.ai permanently. If you have the mandate to maintain the data on Upshot.ai for more than 5 years then those requests will be considered and dealt separately at additional cost.

You will have the flexibility to take a dump of all the data captured so far on Upshot.ai in raw format for a one time cost depending on the size of your data.

Upshot.ai operates as a SaaS( Software as a Service) model. We engage with our clients on an annual contract. There are four components in upshot pricing and would vary based on the number of products integrated.

COMPONENTDETAILSFREQUENCY
ONE TIME INTEGRATIONIntegration of Upshot.ai into your product. Configuring the dashboard.STANDARD PLATFORM COST
STANDARD PLATFORM COSTPlatform cost for using the product.Monthly fee
Usage costBased on monthly active users. There is a fee per active userMonthly fee based on the number of monthly active users
Customer success operationsTo execute engagement operationsMonthly fee based on the number of hours spent by the customer success team

MOBILE OR WEB USERSOFFLINE USERSCOMMENTS
If a user visits a mobile App or Website at least once a month they become an MAU for that month.If a user interacts with the business via an offline channel such as a store visit, contact center, etc performs at least one transaction/interaction in a month, and if that transaction/ interaction info is sent to Upshot.ai via an integration then that user becomes an MAU for that monthIf a user qualifies as both a digital and offline MAU then Upshot.ai considers the user as a single MAU and will not double charge the client.

One time integration setup includes application of customer success framework to the extent of integrating SDKs into your Mobile Apps and Website, API integration into your systems of record, Configuring and setting up your dashboard etc till the point your product goes live with Upshot.ai integrated into it.

Yes, Upshot.ai is a SAAS platform with a minimum contract period of 1 year and clients will be billed quarterly upfront. Contracts will be auto renewed after a year and can be terminated with a 30-day prior notice at any stage.

There is no limit to the number of products that can be added to the dashboard.

For Upshot.ai a product is a mobile app on iOS, Android and a Website doing the exact same thing.

For example, a company managing an e-commerce app available on iOS, Android and a website are considered as a single product. The company can also send offline interactions such as store visits, call center interactions, etc to upshot.ai which is considered under the same product.

Sure, If you want to try the product for a few months before being charged. You can sign a contract for 15 months where the first three months will be free and the billing starts from the 4th month. If you do not like the product you can cancel the subscription with a 30-day notice anytime.

Yes, you can subscribe for selected features and we will be able to customize the pricing based on your selection. However if pricing is the only concern for you then we would recommend you to utilize the entire product and let us know your budget so that we can work on mutually agreeable terms.

We have a well defined QA process for product releases and updates which ensures the features that are being made available for you to use are thoroughly tested and validated.

In case of any issues or bugs that you face, we have standard SLAs for support which ensure 4 hour response on the issue reported during business hours. In case of holidays and weekends it will be the next working day.,

In case of emergencies the customer success team will always be available on Skype/ Slack channels to provide instant support.

Once you sign up with Upshot.ai a dashboard will be configured for you where you get access to all the documentation

Integrating Upshot.ai consists of two phases

  • Integration strategy (1-2 weeks): Understand your product & business goals and define key KPIs/ Metrics, Identify events and attributes to be captured and integrated, Design high-level campaign strategy.
  • Actual integration and testing( 2-3 weeks)The entire integration process will be completed within 3-4 weeks.

Integrating Upshot.ai consists of two phases

  • Integration strategy (1-2 weeks): Understand your product & business goals and define key KPIs/ Metrics, Identify events and attributes to be captured and integrated, Design high-level campaign strategy.
  • Actual integration and testing( 2-3 weeks)The entire integration process will be completed within 3-4 weeks.