The Software as a Service (SaaS) market has grown considerably over the past few years and is expected to expand as more individuals and corporations become aware of SaaS’s varied range of benefits. One of the reasons why it’s evolved over the years is SaaS has been heavily focused on customer success. SaaS products drive… Read More »
Traditional sales funnels are created based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook… Read More »