Visitors looking for SaaS products are the ideal audience that visits your website or demo as part of sales or marketing efforts. SaaS is a crowded space; a single customer explores multiple SaaS companies before they finalize the deal. With low switching costs, switching to a new vendor is as simple as plug-and-play. So, how… Read More »
The Software as a Service (SaaS) market has grown considerably over the past few years. It is expected to expand as more individuals and corporations become aware of SaaS’s varied range of benefits. Customer success is heavily focused by SaaS these days. SaaS products drive user behavior. It contributes to a business landscape that rewards… Read More »
Traditional sales funnels are based on the typical AIDA (Awareness – Interest – Decision – Action) model of buying behavior. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey. What I do within Facebook is… Read More »