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Krishna Chaitanya Swarna
Krishna Chaitanya Swarna October 5, 2020

    Customer loyalty is an idea that’s as old as business itself. Everyone knows that having loyal customers makes fundamental business sense, and everyone talks about it a lot. But a question often bothered me: how do we categorize a customer (or user) as loyal, or not? The answer is not in customer behavior alone. Some… Read More »

    Krishna Chaitanya Swarna
    Krishna Chaitanya Swarna June 22, 2020

      As a marketer, growth hacker or a product owner, you’re under tremendous pressure to hit your revenue/growth KPIs. It’s a tough job even under normal times, but under COVID-19 it can get insanely hard. In this effort, you may be turning towards a customer engagement platform to help you, if you’ve not already done so,… Read More »

      Krishna Chaitanya Swarna
      Krishna Chaitanya Swarna November 22, 2018

        Most companies understand customer engagement in a rather limited way which prevents them from excelling at it. It is time that they revisited and refined their understanding of engagement to maximise their results. Many years ago, the great Leo Tolstoy said, “There are as many kinds of love as there are hearts”. I think it… Read More »

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        We value your privacy. We don’t share your details with any third party

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        We value your privacy. We don’t share your details with any third party

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