An Omnichannel, User Engagement & Gamification Platform that enables Product, Digital and Marketing teams to —
Create Your Customer
Data Platform
Capture user’s behavioral, demographic, psychographic, and transactional data from online and offline channels.
Analyze
Data
With more than 50 analytical reports and insights available on the dashboard. It also allows you to create custom reports.
Create Target
User Segments
Group users based on their behavior using Segmentation and Live-Rule engines that allow you to target them in real-time.
Improve Product &
Feature Adoption
Via dynamic in-app guidance created by using images, videos, screen-tips, and splash screens to systematically and continuously onboard users.
Achieve 1 to 1 Highly Personalized
Communication At Scale
Send Personalized & localized push/ web notifications, email, SMS, WhatsApp & In-app messages at the user’s preferred time.
Gamify User
Experience
Use purpose-built tools like badges, quizzes, opinion polls, mini-games, leaderboards to motivate users to visit & perform desired behavior again and again.
Build New Features That
Your Users Love
Understand what your users want by asking them directly using: Micro-surveys, Opinion polls, Feature ratings, Likes/Dislikes.
Create More
Loyal Users
Categorize users based on their loyalty index and reward users with virtual currency or points using behavioral reward program.
Upsell and
Cross-sell
Based on the user’s behavior and demographics, present banner ads, full-screen ads, and custom ads to promote your own products.
Provide In The Moment
Experiences
Using live rules engine and geo-fencing, nudge users in real-time, and trigger failure alerts to support teams.
Retain
Users
Predict user churn and proactively interact. Make users earn points for their behavior via the behavioral reward program that will reduce users switching to the competition.
Deliver Omni-Channel
Experience
With the ability to stitch data from multiple channels and unify, use it to communicate at the preferred channel of the user.
Automated
Workflows
Use the Journeys module to create automated workflows targeting specific segments with a series of nudges that motivate them to complete the journey.
Acheive Product
Lead Growth
As a Customer Data Platform, Upshot.ai allows product, marketing, growth & support teams to align towards their common business objective.
Build Habit-Forming
Products
Nudge users in the right context, drive them to exhibit the desired behavior, motivate them with surprise rewards for doing it.
Make Data-Driven
Decisions
Using machine learning algorithms like LRFM, Regression, Time series, and Clustering to find user behavior patterns and use them to fine-tune campaigns.
Features that Supercharge your User Engagement, Adoption and Conversions
Analytical Reports and Insights
Get deeper insights into your user’s behavioral, transactional, demographic, sentiment, and psychographic data captured from both your digital touchpoints such as mobile apps, web portals, and offline channels such CRM and your existing systems of record.
Segmentation & Rule Engine
This module allows you to segment users and creates live rules based on demographics, psychographics, behavior, and sentiment data in real-time, which helps in better targeting the users.

Segmentation
Create segments of users to a level of one using the most powerful segmentation engine. Use data captured from both online and offline channels along with the campaign response data while segmenting.
Segments are dynamically updated, and all future users who qualify for the applied filters will automatically get added.Learn More
Onboarding Tools
Configure highly personalized onboarding sequences at every stage of your user’s lifecycle. Guide them to the highest value activities faster, which leads to better product and feature adoption.

Tutorials
Configure dynamic In-app guidance in the form of Interactive, Carousel, Video, Audio, Gif, and Image-based tutorials within your product.
Videos will stream via Upshot.ai CDN, and the tutorial payload will be available to store and present them on-demand within the application.
Learn More
Engagement tools
Achieve 1 to 1 highly personalized and contextual communication across six different channels based on the user’s preference.

Push Notifications
Provides an easy to create push interface that supports several layouts such as Push notifications with Images, Video, Buttons, Gif animations.
Leverage user’s behavioral data to personalize the message. Localize the content to support multiple languages, deep-link the message to direct users to the right sections in the app when they tap on the push notifications.
Learn More

In-app Messages
Create beautiful In-app messages for both your mobile and web users via its WYSIWYG interface.
Customize the look and feel, font size, number of buttons, background images, trigger points. The button re-redirections support deep-links, web URLs, custom URI, calling a phone number, and can even become a share button.
Data payload will be made available to the applications for a later use.

Email Notification
Choose from a list of pre-configured templates or create beautiful email messages using the drag and drop editor. You can personalize the subject and body using your user’s profile and behavioral data.
Upshot.ai uses Amazon AWS SES services to send emails. It also supports integrations with 3rd party email providers.
Gamification Tools
The purpose-built gamification tools will help you create core/viral loops of engagement. These tools support several gamification strategies that motivate your users to come back again and again and ultimately drive a habit-forming behavior.

Badges
Create beautiful Badges for both your Mobile and web users via its WYSIWYG interface.
Choose from an array of templates with an ability to upload your brand images as badge icons.
Learn More
Feedback and NPS
Capture NPS, Feature level feedback from your users, Optimize your app store rating and Refine your product roadmap

Micro Surveys
Upshot makes collecting feedback effortless by using in-app micro surveys. Configure a survey and push it on top of your mobile and web channels.
The survey questions support free text, single select, multi-select, Slider, Smiley, and star rating questions. It also enables you to create branching and conditional surveys.Learn More
Rewards and Loyalty Tools
Reward users for their behavior and let them create value for their actions within your product. This makes it hard for them to switch to the competition.
Upsell and Cross-sell
Promote your own products to your users via the Ads module. Upsell/ cross-sell and recommend products based on your user’s geographic, behavior, and transactional data.
Prediction and ML-driven Insights
Upshot.ai uses predictive analytics, and ML-driven insights to predict churn/ conversion and find hidden patterns of usage. This will help you to interact pro-actively and also fine-tune your messaging, channels, and your overall campaign strategy.
Data Management
Upshot.ai provides a highly secured environment and supports complex and large data sets. As a Customer Data Platform, it makes it easy for you to Manage, Transfer, and Monitor your data.
Journey Builder
Create seamless and consistent cross-channel automated workflows. Send nudges to users across the customer lifecycle on their preferred channels to engage and improve conversion. Upshot provides an easy drag-and-drop interface to design journeys for specific segments.
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Client Testimonials


Bob Hull
CFO, Panini America, Inc."Upshot.ai has helped us to have a unified view of our customer behavior across our various apps, e-commerce and customer support. It has a very unique array of engagement actions that have allowed us to create a more personalized relationship with our customers and helped accelerate our digital revenue streams. Today, Upshot.Ai is a critical pillar of our customer experience architecture and it’s one of the best technology decisions we've made.”


Hitinder Bawani
Head of Growth, Y K Almoayyed“Upshot.ai is a great tool. It aided in recognizing customer behavior within the app. It highlighted pain points like user retention and user drop-off which is critical to any business. More than the tool, it’s the team, the business advisor who always gave relevant and worthy suggestions to get best out of Upshot.ai.”


Camille Bauer
Director Marketing, ZYTO Technologies Inc.“I must thank the [x]cube team for suggesting we take a look at Upshot for our mobile app. We believe Upshot is a must-have-tool for our app and are very pleased. The capabilities and use potential of Upshot have made all the difference in how we personalize and engage with our users. Having the ability to control and edit messaging and notifications practically real- time is a game changer. We appreciate the multitude of functions and feedback that Upshot provides and will use it on all of our mobile projects. Thank you for a superior tool.”


Saugaat Ranjan
Marketing, Puma Group"We've been able to boost fan engagement on the Virat Kohli app using Upshot.ai.Its gamification and engagement capabilities gave us a bunch of tools to get more creative. Their customer success team were our partners in this exercise and helped us in getting users to our app again & again, especially during the 2019 World Cup."


Randy Fingleton
Manager Digital Product Delivery, Amway Global Digital ServicesUpshot.ai’s advanced gamification engine enabled Amway Corporation to drive higher engagement of our sales force by incentivizing participation and completion of key activities within the site. Connected to our global learning management system, the gamification engine matches predefined behaviors performed by users within the LMS in a fun and engaging way using digital rewards. After launching the Upshot platform, we have observed steady increase in repeat visits to the site. Upshot.ai’s professional services team is a joy to work with and was instrumental in working with us to design an engagement strategy that fit our business needs.


Brendan Cooper
Director Digital Systems PaniniUpshot.ai is driving results on our mobile platforms. It combines actionable analytics, campaign management and powerful tools to shape user behavior. In the first month upshot created new insights to user segments and enabled fine control over the user’s in-app experience.


Steven Fleisher
Founder, CEO Two Degrees88% more Daily Active Users on the days of Push & In-App campaigns “Working with Upshot.ai gave our business a leading edge when engaging our users in ways that would not have been possible otherwise. The platform is turnkey, affordable, and the service team has been extremely thoughtful, creative and ahead of the game!”


Joao Jesus
Co-Founder and CEO CuckuuLike any business the first thing that makes thy company great is the people, you can have the best technology in the world but that is not enough if you don't have the support and enthusiasm of a great team. This said the product is great and it's been helping Cuckuu to connect with his customer, when we have needs that the product is not ready to support they always find a way around. We absolutely recommend this product/team to everyone.