In recent years, there has been a significant surge in the popularity of EdTech platforms. As digitalization continues to advance rapidly, the global EdTech industry is expected to reach an estimated $181 billion by 2025 with a CAGR of 16%. However, despite this exponential growth, enhancing learning engagement and reducing churn rates remain significant challenges… Read More »
Push notifications are something we see every day. Any time you pick up your mobile device, you have at least five push notifications waiting for you. It’s the same way with web platforms. Digital marketers are just beginning to realize the potential that push notifications have and are looking at ways to harness it to… Read More »
As the number of applications continues to grow for consumers, it becomes difficult for companies to acquire and retain users. Mobile users want an easy and fast experience yet powerful and engaging enough to satisfy their needs. Just because they installed an app does not mean they are making business value. So, it is important… Read More »
In today’s app-dominant market, nudging the users is crucial in several aspects. It can be helpful in improving retention, increasing revenue, boosting DAUs, and mobile app engagement. Push notifications are highly effective in this regard and are a reliable choice for app marketers to achieve great results. But randomly sending push notifications without a plan… Read More »
Building an excellent application is one thing; engagement and retention are another. According to Appiterate, “annoying notifications” is the most significant reason users uninstall an application. However, thinking of it as a form of spam and not using it would be an even bigger disaster. Push Notification is definitely one of the most effective techniques… Read More »