In the last few years, gamification has proven to be an effective strategy to improve people’s motivation and performance. Making behavioral changes with gamification is the next big thing for apps. Whenever we decide to make some sort of change — whether it be in our health, day-to-day routines, or even how we approach the… Read More »
These days every customer interaction is a result of customer insights to drive engagement. Many wonder what happens behind the screens where the end-user interacts with the product/app. If you are one of those “many” wondering how data-driven customer engagement works, this blog is for you. Businesses need to know their customers ‘ interests to… Read More »
What is omnichannel marketing? Omnichannel might look like a new term, but what if I say we are experiencing it in our daily lives? Yes, with a lot of technological advancements happening around, omnichannel experiences have become an integral part of our lives. Innovative technologies started disrupting our day-to-day living, and Omnichannel has disrupted the… Read More »
The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store. I am sure you have asked yourself this question multiple… Read More »